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Senior Digital Marketing Manager

2 months ago

Glasgow, Glasgow City, United Kingdom MAC Recruit Group Ltd Full time
Job Overview

MAC Recruit Group Ltd is seeking a highly skilled Senior Digital Marketing Manager to join their team in Glasgow. This is a fantastic opportunity to deliver high-impact digital advertising strategies and drive business growth.

The ideal candidate will have a proven track record of success in Paid Search, with expertise in media planning and optimisation. They will be responsible for developing and implementing market-leading digital ad strategies across Google Ads, Microsoft Ads, and other platforms.

Main Responsibilities:

  • Develop and implement digital ad strategies to drive ROI and business growth.
  • Manage large budgets and ensure cost-effective ad spend.
  • Track performance metrics and optimise campaigns using GA4 and CRM data.
  • Strategise, implement, and deliver results for multiple paid search accounts.

Key Requirements:

  • 3+ years of experience in Paid Search with a proven track record of success.
  • Media planning and optimisation expertise.
  • Hands-on experience with Google Ads, Microsoft Ads, DV360, Google Tag Manager, and Google Analytics 4.
  • Project management expertise and ability to manage multiple campaigns.
  • In-depth data analysis and insight experience.
  • Experience setting up conversion tracking with Google Tag Manager and reporting through GA4.
  • Familiarity with CRM solutions for lead tracking and quality assurance.
  • Proficiency in competitor research tools, especially SemRush and SpyFu.
  • Exposure to Salesforce is highly desirable.

What We Offer:

  • A competitive salary in the region of £60,000 base, plus an extensive package.
  • A hybrid role with flexibility to work from the Central Glasgow offices or remotely.

This is an exciting opportunity to join a dynamic team and drive business growth through digital marketing. If you have the skills and experience required, please get in touch to discuss further.