Global Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom Duke Corporate Education Full time
Digital Marketing Manager Job Description

At Duke Corporate Education, we empower leaders at all levels to drive change within their organizations and foster sustainable impact. Our team designs and delivers top-ranked advisory, leadership development, and change management programs globally.

This Digital Marketing Manager role is based in London, where you will be responsible for developing and executing a digital marketing strategy to boost brand visibility and lead generation for Duke CE offerings worldwide. Your expertise in regional communications, digital marketing, and brand management will help enhance the Duke CE brand while driving increased lead generation.

Main Responsibilities:
  • Strategic Marketing:
    • Collaborate with the team to develop a comprehensive digital marketing strategy that boosts brand visibility and lead generation for Duke CE offerings.
    • Effectively communicate the value proposition of Duke CE.
    • Create tailored account-based marketing communications for regional clients.
  • Digital Campaign Execution & Optimization:
    • Design and implement brand awareness campaigns to increase visibility and engagement in target markets.
    • Support digital marketing and email campaigns through segmentation, implementation, and management of lead generation activities. Track campaign performance and adjust strategies to maximize ROI.
    • Maintain content calendars and ensure timely delivery of planned materials.
    • Use data and analytics to track performance and adjust content strategies based on insights.
    • Regularly analyze and report on digital marketing efforts, including key metrics such as engagement, reach, website traffic, and conversion rates.
  • Social Media Management:
    • Craft compelling content that effectively communicates the value proposition, promotes thought leadership, and engages the target audience.
    • Provide social media guidance and collaborate with regional teams to drive creation and distribution of client-specific and regional content.
    • Identify and establish partnerships with influencers and thought leaders in the business and leadership development space to amplify social media presence and reach new audiences.
    • Actively engage with followers on social media platforms to foster a positive community experience.
  • Website Maintenance & Optimization:
    • Upload thought leadership articles and routine admin updates via content management systems (WordPress and Hubspot).
    • Optimize digital content to adhere to SEO best practices, ensuring higher visibility, increased traffic, and improved engagement metrics.
    • Track, analyze, and optimize digital content across platforms.
  • Lead Generation:
    • Monitor and qualify high-quality leads.
    • Assess the impact of digital marketing on lead generation.
    • Provide regional reporting on lead generation efforts.
  • Stakeholder Management:
    • Collaborate with channel partners to execute joint marketing activities and campaigns.
    • Work closely with regions and New Commercial Models teams to ensure aligned messaging and strategic goals.
    • Provide feedback and reporting to key stakeholders.
  • Continuous Improvement:
    • Stay up-to-date with the latest developments in digital marketing, B2B marketing strategies, and leadership development trends.
    • Participate in cross-functional team efforts, contributing to larger organizational initiatives and meeting assigned deliverables within deadlines.

Salary: £60,000 - £80,000 per annum depending on experience.

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