Category Growth Manager

4 weeks ago

Weybridge, Surrey, United Kingdom Accolade Wines Full time

12 Month Fixed Term Contract

At Accolade Wines, our purpose is to enrich everyday moments through our amazing wine brands. This role is an integral part of a close-knit Category Team and will be close alongside the Consumer Insights Team.

You will be responsible for building category growth in partnership with your own focus customers (retailers), building on our already strong category leadership position. In addition, you will equip and influence your Sales and Trade & Brand Marketing colleagues with category led analysis, recommendations and planning.

You will be in a culture where category management is objective and independent. And you will be supported by a high calibre team, who you in turn will help mutually grow.

Key Responsibilities:

  • Utilising expertise in a wide set of data and research sources, including Nielsen (market data and Panel), CGA market data, and consumer & shopper insight.
  • Conducting performance and range reviews for your customer, conduct regular reviews or ad hoc analysis and give clear 'so what' recommendations.
  • Executing Accolade performance analysis. For the sales team, track, report review and explain the performance of Accolade to your customers.
  • Identifying sales opportunities and risks for Accolade in your customers. Bringing the independent and objective voice of category to influence commercial sales teams.
  • Brand planning and contributing to annual brand planning with the voice of the category.
  • Developing new products by working with the Brand, Insight and Sales teams to convert insight into compelling category-led selling stories for New Products we are launching.
  • Contributing to team project work - stand-alone one offs such as our annual Christmas Review or the show piece annual brand launch at "House of Accolade".

Requirements:

  • 2 or more years of customer (i.e. retailer) facing experience in an FMCG or On Trade environment.
  • Background in a more junior category role is preferred but a transferable background in Trade Marketing, Sales or Consumer & Shopper insights is also considered.
  • Use of Nielsen, Circana (was IRI), CGA or Kantar data systems.
  • Microsoft office. Good skills in PowerPoint and Excel.
  • Time Management - ability to work on a range of projects and manage your own diary.
  • Stakeholder Management - ability to lead an interaction with a customer and maintain this relationship whilst flexing communication approach with varying individuals.
  • Analysis, insight and storytelling - Proficiency in developing narratives in your own personal style from a variety of sources.

What We Offer:

  • Wine allowance and access to unique wine specials
  • Flexible working (Up to 2-3 days working from home)
  • Paid Parental Leave
  • Start your weekend early with our Fast Friday finishes
  • Accolade Wines Anniversary day off
  • Go Beyond Day - making a different in your local community
  • Access to an extensive online learning library
  • Employee Assistance Program
  • Various exclusive employee discounts

At Accolade Wines we are dedicated to building a diverse, dynamic and inclusive culture.

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