Programmatic Ad Operations Lead
4 weeks ago
Programmatic Ad Operations Lead
Overview:
Ultimate Asset is seeking a highly skilled Programmatic Ad Operations Lead to oversee the end-to-end management of ad campaigns, focusing on maximizing performance and revenue through programmatic channels.
Key Responsibilities:
- Lead the execution and delivery of programmatic open exchange and video ad campaigns
- Manage ad trafficking, targeting, troubleshooting, and reporting
- Optimise campaigns for performance, efficiency, and revenue
- Collaborate with commercial leadership, product teams, tech, and analytics teams to develop and implement innovative solutions
- Stay up-to-date with industry programmatic trading and measurement trends and best practices
Requirements:
- 5+ years of experience in ad operations, with a focus on programmatic and video
- Strong understanding of GAM, DSPs, SSPs, and ad servers
- Proven track record in optimizing revenue across open exchange environments
- Excellent analytical and communication skills
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