Digital Marketing Strategist
2 days ago
Job Summary
Zelst Limited is a leading digital marketing agency in the North of England, seeking an experienced Digital Marketing Strategist to join our expanding Social Media and Content team.
We are looking for a skilled professional to develop and implement detailed social media strategies that increase online presence and strengthen relationships with customers. The ideal candidate will have a strong understanding of content, inbound, and search marketing, along with experience using multiple social media platforms.
Key Responsibilities:
- Oversee client social media campaigns, conducting research, implementation, and review of activity against KPIs.
- Plan monthly social media activity via content calendars/roadmaps and manage proactive social media brand content.
- Deliver paid social and content campaigns, optimizing setup and reporting on social media advertising platforms.
- Manage client budgets and costings, producing analysis and reporting on activity and updating roadmaps.
- Lead face-to-face client meetings, communicating plans, ideas, and results, feeding back analysis and improvements.
Requirements:
- At least 1 year of experience working in a social media marketing role.
- Experience of B2B social media marketing on multiple social media platforms, including Instagram, Pinterest, YouTube, LinkedIn, and TikTok.
- High-quality content creation skills, including copywriting and design software experience.
- Excellent communication skills to liaise with clients and wider team members.
- Experience using platforms for multiple social media outlets, including Hootsuite and Upfluence.
- A strong understanding of content, inbound, and search marketing, along with basic on-page and technical SEO knowledge.
- Highly efficient in Excel and PowerPoint.
- Strong commercial awareness and attention to detail.
Salary: £35,000 - £45,000 per annum, depending on experience. Benefits include company bonus scheme, option to work from home two days a week, allocated time for personal development, training program, opportunities to attend industry events, ample holiday allowance, and free parking. Our office is a 5-minute walk from the train station, bus station, and Harrogate town centre, with our office dog Pongo always around for play and a cuddle.
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