Data-Driven Marketing Specialist
3 weeks ago
We are seeking a skilled Data-Driven Marketing Specialist to join our team at Tbwa Chiat/Day Inc. In this role, you will play a critical part in shaping our marketing strategy by driving data-driven decisions that support our long-term vision.
About the RoleYou will work closely with growth leads, marketing managers, and brand teams to optimise organic and owned marketing performance to grow our organic share. As a key member of our data science function, you will be responsible for defining key metrics and KPIs, conducting deep-dive analysis, and collaborating with stakeholders to launch and scale campaigns.
RequirementsTo be successful in this role, you will need:
- Experience doing quantitative analysis, within a digital product environment and a marketing function.
- Strong understanding of organic marketing channels and campaign measurements. You have experience in measuring incrementality for SEO, ASO, and brand campaigns.
- Practical knowledge of A/B testing (e.g. hypothesis testing, p-values).
- A strong ability to communicate findings to non-technical stakeholders in a concise and engaging manner.
We offer a competitive compensation package (£50,000 - £90,000 per annum) with biannual performance reviews. Our benefits include:
- A clear progression plan.
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo).
- Performance reviews every 6 months.
- Generous pay increases for high performers.
- Discretionary cash bonuses for high-growth team members.
- Equity top ups for team members getting promoted.
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