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Digital Experience Manager
2 months ago
Digital Experience Manager
£28,000 - £35,000
The ONE Group Ltd
Drive consumer engagement and conversion through exceptional digital experiences
As a Digital Experience Manager, you will be responsible for facilitating seamless digital interactions for our B2C brand. If you have a passion for driving consumer growth and managing the customer journey online, this role is perfect for you
Key Responsibilities:
1. Understand and leverage the consumer journey from first click through all digital and physical touch points and develop methods to increase conversion rates.
2. Drive consumer growth through digital channels, in line with targets, including acquisition, conversion and retention and delivering incremental website revenue.
3. Enhance the website and 3rd party platforms (e.g Amazon), liaising with external suppliers, agencies and other departments.
4. Use data and analytics to enhance performance, and maximise results.
5. Improve key metrics such as CPA, ROAS, AOV, CTR, ATC.
6. Ensure the website connects with other systems efficiently and identify areas for improvement.
7. Work closely with the PR and comms team to ensure campaigns align
8. Complement SEO work with targeted paid activity through PPC and display advertising, avoiding the acquisition of customers who are already buying through other channels.
9. Increase the consumer database and develop mechanics to encourage consumers to sign up.
10. Manage the email marketing process, including planning, briefing, amendments, testing, sign off and deployment, improving engagement and conversion.
11. Brief design team as needed for graphics and other digital assets.
12. Regularly report on performance against targets and opportunities for growth including web stats and other market data.
13. Acquire and present insight into e-commerce and digital marketing trends, keeping abreast of new and emerging strategies.
14. Competitor analysis where required, sharing details internally of other brand's digital activity.
Requirements:
- Previous ecommerce experience working within a B2C product led function.
- Experience working with the Amazon platform and Shopify.
- Demonstrable success in implementing digital marketing concepts, paid and organic social media management and best practices.
- An understanding of SEO and PPC and how to report on performance using Google tools.
- Experience working with email marketing tools and CMS systems e.g Hubspot, Klaviyo
