Content Localization Specialist

4 weeks ago

London, Greater London, United Kingdom Farfetch Full time

About Farfetch

FARFETCH exists for the love of fashion, a global platform connecting creators, curators, and consumers. Our mission is to be at the heart of luxury fashion, fostering a positive community that drives business success.

We're a creative team building copy, data, and visual assets for all our channels, providing gold-standard imagery, content, and production services for partners and creating an engaging on-site experience for customers.

Leveraging Fashion Expertise

This role leverages your language expertise in French to ensure the quality, consistency, and cultural relevance of FARFETCH's brand across multiple platforms. Your focus will be on localising brand & marketing copy, UX copy, and B2B content while managing external language vendors for French.

Main Responsibilities

  • Localise and adapt brand & marketing copy, UX content, and B2B materials to resonate with local audiences while maintaining FARFETCH's distinct tone of voice;
  • Ensure a seamless customer journey by translating and adapting UX copy, making it intuitive and culturally relevant for users;
  • Manage an external network of translation vendors, guiding and providing feedback to ensure outsourced copy assets meet FARFETCH's quality standards and deadlines;
  • Be the language quality guardian for the farfetch.com French website, responsible for building and maintaining language style guides, tone of voice guidelines, and terminology databases;
  • Develop and deliver language training materials and guidelines to internal teams and external vendors, ensuring consistency and adherence to brand voice across all channels;
  • Closely collaborate with internal teams such as marketing, product, and UX design to ensure localised copy aligns with business objectives and resonates with the target audience;
  • Regularly review and audit website content, identifying areas for improvement and ensuring alignment with language guidelines;
  • Participate in cross-functional projects, contributing insights on localisation strategies and supporting global content teams in delivering high-quality localised copy;
  • Lead efforts to continuously improve language quality, identifying and addressing areas for optimisation in both internal and vendor-delivered content.

Your Qualifications

  • Native-level fluency in French with exceptional written and verbal communication skills;
  • Proven experience in localising brand, marketing, and B2B copy with a strong understanding of how to engage and connect with audiences through compelling and culturally relevant content;
  • Solid background in UX localisation, understanding how to adapt content for an intuitive user experience;
  • Experience building and maintaining language guidelines, style guides, and terminology databases with a commitment to upholding language quality;
  • Skilled in creating training materials and delivering language guidelines to internal teams and external partners.

What We Offer

  • $83,000 per annum;
  • Flexible work environment;
  • Employee Pension Scheme;
  • Health Insurance & Critical Illness cover;
  • Flexible Benefits Program.

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