Content Marketing Specialist
2 months ago
Job Title: Content Marketing Specialist
Location: Remote
Term: Full-Time
Salary: £30,000 - £35,000 DOE
Reports to: Marketing Manager
About us
B4B Payments is a leading fintech company, part of the Banking Circle ecosystem, a 900+ person Payments Bank for financial institutions. We operate as an independent affiliate of Banking Circle and whilst we are separate companies, together we deliver an unrivalled scope of financial services and payments solutions for businesses.
As an award-winning payment innovator, with reach throughout Europe and the USA, we provide card, payment and accounts services to corporate clients around the globe. We're proud to be a leader in Fintech and the payments industry for over 16 years
Our next phase of rapid growth and expansion, coupled with our passion for payment innovation, means you will join us at a very exciting time.
We're looking for a hands-on B2B copywriter professional with a can-do attitude and a passion for compelling content. Creativity and positivity will be backed by a commercial focus. You will play an integrated role with the sales, accounts, and marketing team with a focus on demand generation and expanding and landing accounts.
Responsibilities
- Define B4B's core message for all content marketing, ensuring the overarching message reaches the suitable targets & audiences and communicating the brand's vision.
- Create thought leadership content working with C-levels.
- Generate copy and content for campaigns across multiple sectors.
- Write content for the website, articles, blogs, product descriptions, video scripts, e-books/whitepapers, and other digital platforms.
- Ensure all the digital content write-ups are optimised to generate & increase more traffic (search engine optimisation *SEO).
- Produce high-quality, impactful award submissions for various banking and fintech categories, highlighting B4B Payments' core functions, brand strengths, and production capabilities.
- Work closely with Account Management to produce relevant industry and product case studies that reflect the business in a positive light.
- Work closely with all Communications teams and department heads in planning for all internal town hall presentations.
- Exceptional writing and research skills.
Desirable (Nice to have):
- Bachelor's degree (or equivalent) in journalism, English, communications, or related discipline.
- Proofreading experience and familiarity with standard style guides.
- Experience with content management systems.
Benefits:
- 25 Days Annual Leave.
- Vitality Health Care Plan.
- An individually tailored personal development plan and ongoing training.
- Ride-to-work scheme.
- Employee assistance programme.
We're always on the lookout for talented individuals to help take us further – It's important to us to hire the right people and work out a role that works.
Equality: We strive to create a workplace that reflects the diverse communities we serve and where everyone feels empowered to bring their full, authentic selves to work.
Quality: We provide award-winning solutions and unsurpassed service that, together, deliver premium value to our customers.
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