Optimization Manager

6 days ago


London, Greater London, United Kingdom Entain Full time

**Role Description:**

The Optimization Manager will play a key role in our digital marketing team, focusing on SEO strategies to drive growth across our brands in diverse markets. Key responsibilities include:

  • Conducting in-depth keyword research and analysis to identify opportunities for content optimization and target relevant search queries.
  • Developing and implementing a robust backlink strategy, including outreach, link acquisition, and relationship building with authoritative websites.
  • Staying updated on industry trends, search engine algorithm changes, and emerging SEO practices to drive innovation and maintain a competitive edge.

**Essential Qualifications:

  • Proven people management experience - we are looking for a leader who has experience managing performance, motivating, developing and mentoring a team.
  • Fluent in the analysis and presentation of data; complex data sets reduced to clear messages resulting in action from the various marketing teams.

**Estimated Salary:** £60,000 - £80,000 per annum, depending on location and experience.



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