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Strategic Marketing Professional

4 weeks ago

London, Greater London, United Kingdom Blue Cross Full time

About the Role


We are seeking a talented Marketing Manager to join our team at Blue Cross, a national charity dedicated to helping sick, injured, and homeless pets. As a Marketing Manager, you will play a crucial role in developing and executing externally facing paid marketing plans that align with the charity's overall objectives.



Key Responsibilities

  • Develop and execute paid marketing strategies aligned with the charity's goals, in collaboration with the Group Head of Marketing and Communications.
  • Lead marketing plans that support our overall brand strategy and work closely with the fundraising team to align brand positioning with fundraising goals.
  • Manage relationships with external agencies (media and creative) to develop and implement campaigns across various channels.
  • Oversee the full campaign process, ensuring timely delivery on budget and aligned with objectives.
  • Engage with internal stakeholders, providing regular updates and ensuring alignment across departments.
  • Evaluate campaign effectiveness and provide post-execution analysis and insights.
  • Ensure all marketing activity adheres to brand guidelines and integrates seamlessly with the broader marketing strategy.
  • Manage and mentor one direct report, providing guidance and support to help them deliver high-quality work.

About You


We are looking for a skilled Marketing Manager with a proven track record in delivering paid multi-channel campaigns. You will bring a strategic mindset, alongside the ability to manage campaign execution and meet key objectives.


Essential Qualifications, Skills, and Experience



  • Proven experience in delivering multi-channel marketing campaigns, including paid media (digital and traditional).
  • Strong ability to manage campaigns from strategy to execution, ensuring deadlines and budgets are met.
  • Experience in working with external agencies to create and implement high-quality campaigns.
  • Strong understanding of brand management and maintaining consistency across marketing efforts.
  • Excellent project management and organisational skills.
  • Strong communication skills, able to liaise effectively with both internal teams and external partners.
  • Ability to analyse campaign performance and leverage insights for future improvements.

Desirable Qualifications, Skills, and Experience



  • A marketing qualification (e.g., CIM or equivalent).
  • Experience within the not-for-profit or charity sector.
  • Familiarity with fundraising marketing and aligning campaigns with fundraising objectives.

Why Work for Blue Cross


We offer a supportive and rewarding work environment, with a range of benefits aimed at enhancing your life both inside and outside of work. Our generous benefits package includes: 38 days per year, increasing to 43 with service, pension scheme with enhanced employer contribution, life assurance, and unlimited access to an employee assistance programme.


About Blue Cross


Blue Cross is a national charity dedicated to helping sick, injured, and homeless pets. We believe that every pet should enjoy a healthy life in a happy home, and we work hard to reflect the world we live in and the communities we serve at every level of our organisation.


Our Values


Our values define the way we do things. We use them every day to guide us, and to make sure we put people and pets at the heart of everything we do. We are compassionate, courageous, and inclusive, and we want you to feel that you belong, without the need to hide any part of who you are.