Paid Social Media Strategist

3 days ago


London Area, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

We are seeking a skilled Paid Social Media Strategist to join our team at Tribal Tech - The Digital, Data & AI Specialists.

As the Paid Social Media Strategist, you will be responsible for developing and implementing paid social strategies that drive exceptional results for our clients. This role involves overseeing Paid Social Strategies and platform relationships.

Key Responsibilities:

  • Develop and implement paid social strategies to achieve client goals and objectives
  • Collaborate with the client servicing team to understand agency goals, objectives, and KPIs, and translate them into actionable paid social media plans.
  • Manage a team of paid social specialists, providing guidance, support, and mentorship to ensure campaign success and professional growth.
  • Oversee the planning, execution, and optimization of paid social media campaigns across multiple platforms, ensuring alignment with client budgets and timelines.
  • Conduct thorough audience research and segmentation to target the right demographics and interests for each campaign.
  • Monitor campaign performance and analyze data to identify trends, insights, and opportunities for optimization.
  • Develop and deliver regular reports to clients, highlighting campaign performance, key metrics, and actionable recommendations for improvement.
  • Stay informed about industry trends, platform updates, and best practices in paid social media advertising, and share insights with the team and clients.
  • Work closely with the creative team to develop compelling ad copy, visuals, and creative assets that resonate with the target audience.

Salary: $115,000 per annum, commensurate with experience.

The ideal candidate will have a Bachelor's degree in Marketing, Advertising, Communications, or related field, and at least 5 years of experience in paid social media advertising. They should have prior experience in a leadership or managerial role, overseeing a team of paid social specialists.



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