Digital Asset Marketing Strategist

3 weeks ago


London, Greater London, United Kingdom BLOCKCHAIN Full time
About Blockchain.com

Blockchain.com is the leading software platform for digital assets, offering the largest production blockchain platform in the world. We share a passion to code, create, and build an open, accessible, and fair financial future.

Job Description

We are seeking a motivated and analytical Performance Marketing Specialist to join our Marketing Team. In this role, you will be responsible for planning, executing, and managing paid advertising campaigns across various digital channels to achieve our marketing goals.

Key Responsibilities:
  • Take Blockchain.com's performance marketing efforts from 1 to 100 by scaling campaigns and optimizing spend for maximum ROI
  • Work with our Marketing Analysts to conduct thorough keyword research and analyze campaign performance data using marketing analytics tools
  • Create compelling ad copy and assets to drive clicks and conversions, working with our Design Team
  • A/B test different ad variations and landing pages to optimize campaign performance
  • Generate reports to track campaign progress and communicate results
Requirements:
  • 2-3 years of experience in performance marketing, either agency or client-side
  • Strong understanding of digital marketing channels (SEM, paid social, display advertising etc)
  • Proven ability to manage and optimize paid advertising campaigns
  • Excellent analytics skills and experience with marketing analytics tools (including Google Analytics and Appsflyer)
  • A business mindset, focused on ROAS and CAC
Compensation & Benefits

We offer a competitive full-time salary based on experience and meaningful equity in an industry-leading company. You'll also enjoy unlimited vacation policy, crypto bonuses, performance-based bonuses paid in cash, Apple equipment provided by the company, and awesome office locations and hybrid working options.



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