French Speaking Digital Marketing Specialist

6 days ago


London, Greater London, United Kingdom Forward Role Full time £50,000
Job Title: French Speaking Digital Marketing Specialist

Forward Role is partnering with a global retail powerhouse to recruit a French speaking digital marketing specialist to oversee and optimise their high-value search and shopping accounts across their French territory.



This role will be pivotal in developing and executing data-driven, best-in-class paid search strategies, leveraging automation, and driving the performance of the PPC campaigns. The ideal candidate will manage and optimise high-budget search & shopping accounts on a day-to-day basis, analyse performance data to identify trends, areas for improvement, and opportunities for growth, and report on performance metrics.



The successful candidate will have a strong commercial awareness and a results-oriented mindset, with a track record of managing PPC budgets over £50k monthly. Familiarity with data studio and Google Analytics is a bonus. The role is a 12-month fixed term contract, and the candidate will be required to visit either London or North West office 1 day a month.



Key Responsibilities


  • Develop and execute data-driven, best-in-class paid search strategies
  • Manage and optimise high-budget search & shopping accounts
  • Analyse performance data to identify trends, areas for improvement, and opportunities for growth
  • Report on performance metrics, including daily, weekly, and monthly updates against forecasts and KPIs
  • Collaborate with teams across different regions to maintain top-tier account hygiene
  • Conduct competitor analysis to ensure our approach remains competitive and forward-thinking
  • Collaborate with teams in customer insights, merchandising, commercial finance, and analytics to support data-driven decisions


Requirements


  • Fluent in French, with at least three years of experience in PPC (ideally in e-commerce)
  • A track record of managing PPC budgets over £50k monthly
  • Strong commercial awareness and a results-oriented mindset
  • Familiarity with data studio and Google Analytics is a bonus


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