Digital Marketing Specialist

4 weeks ago


West Row, Suffolk, United Kingdom Elite Hotels Full time

Job Title: Digital Marketing Specialist

Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Elite Hotels. As a key member of our marketing department, you will be responsible for developing and implementing digital marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities:

  • Assist in the creation of the annual sales and marketing plan, with specific input into the digital marketing calendar.
  • Organise workload effectively based on priority campaigns and activations.
  • Actively participate in content creation and idea generation, taking the lead in procuring content to sell our story.
  • Develop digital campaigns to target key business segments and address need areas within the business.

Online Presence:

  • Ownership of company website (via Drupal content management system) ensuring timely changes when required, regular audits and absolute consistency across the group.
  • Ownership of marketing content on key partner and 3rd party sites to deliver maximum results through content management.
  • Assist with the qualification of new 3rd party sites and online advertising opportunities ensuring they represent a strong return on investment.

E-Mail Marketing:

  • Instrumental in the creation of the annual e-mail marketing campaign and communication plan, tailored to the needs of each individual hotel and group promotions.
  • Create, build and send frequent e-mail campaigns based on the agreed plan to ensure set objectives are achieved.

Social Media Marketing:

  • Responsible for our social media voice across group and hotel profiles, on key channels (namely Facebook, Instagram and LinkedIn).
  • Schedule, post and respond to guest interaction.

Product Knowledge:

  • Become an ambassador for Elite Hotels by getting under the skin of each individual property and developing an excellent knowledge of our many services.
  • Build strong and lasting relationships with key members of the hotel teams, to support the creation of content and delivery of business goals.

Finance and Reporting:

  • Assist in the creation of regular campaign reporting to be distributed across the company.
  • Analyse and report quarterly digital performance metrics and data to key stakeholders and the wider sales & marketing team.

Key Skills and Qualifications:

  • A broad understanding of the digital marketing landscape.
  • Computer Literate including Microsoft.
  • Strong time management skills.
  • Excellent copywriting/proof reading skills.
  • Exemplary attention to detail.
  • Analytical.
  • 2+ years of working knowledge in a marketing related role.
  • 1+ years use of social media and email in a B2C business.
  • Confident when dealing with key stakeholders (internal and external).
  • Takes pride in and ownership of work.
  • Organised approach to workload.
  • Adaptable to new tasks/challenges.
  • Can do attitude.


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