Digital Media Strategist
1 day ago
Talent Hub is partnering with a successful Sussex-based SaaS company to bring their Paid Media function in-house. This Paid Media role requires an expert in delivering performance and commercial ROI, specifically in the SaaS or B2B lead generation sectors.
Working closely with the Head of Digital, this strategic role will focus on PPC delivery, owning and reviewing PPC, Display, and Paid Social campaigns. The ideal candidate will drive and increase B2B funnel demand, lead generation through Paid Media activity, and optimisation.
This role offers a collaborative, creative, and friendly work environment that champions communication, engagement, and welcomes new ideas to challenge the current landscape and drive positive results.
The Salary for this position is up to £60,000. Key responsibilities include developing and executing a comprehensive Paid Media strategy to drive ROI and key performance objectives, managing and optimising all Paid Media campaigns inline with the wider digital marketing strategy, collaborating with the website and content manager to ensure messaging and branding across all digital touch-points, monitoring and analysing campaign performance data to identify trends, insights, and opportunities for optimisation, conducting A/B testing to improve ad creative, targeting, and overall campaign performance, and preparing and presenting regular reports on campaign performance, insights, and recommendations to stakeholders.
- Agency side or in-house experience of campaign set up and optimisation of campaigns across PPC, Display, as well as Paid Social.
- Paid Media experience from B2B sector, ideally SaaS or Tech with a lead generation focus.
- Experience in B2B funnel Demand Generation.
- Experience of budget management, reporting, and analysis.
- Proven skills in using Google Analytics, Google Ads, plus other digital tools and platforms.
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