Strategic Brand Manager
4 weeks ago
Job Description:
Ben's Core Portfolio Manager - Europe
- As part of the regional Bens marketing team, you will partner with the Brand Director to lead the development and deployment of brand growth agenda, from strategy to in-market execution. This involves leading cross-functional BGT teams for emerging markets, updating markets, and progressing on key projects.
- You will also lead renovation projects including claims, recipe upgrades, redesigns, and flavour strategy, ensuring sustainability. Additionally, you will support the Ben's Market Operations Manager with the creation of core portfolio toolkits.
- The role requires monitoring and analysing core portfolio performance to create the Core Portfolio strategy for Europe. You will also manage all renovation projects through the QUEST process and work with local markets to execute using the 10 to win process.
- Another key responsibility is leading deployment day for emerging markets and providing core portfolio content for the team. You will also support the Brand Director with the annual flywheel analysis and use the outputs to create the core portfolio strategy.
Requirements:
- Bachelors Degree or experience in a similar position
- Brand Management experience
- It would be great if you have experience in Marketing/Sales in an FMCG company but this is not necessary
What Mars Offers:
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request.
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