Director of Digital Strategy

18 hours ago


London, Greater London, United Kingdom Jumeirah Carlton Tower Full time
About the Role

An exciting opportunity has arisen for a seasoned marketing professional to join Jumeirah Carlton Tower as a Director of Digital Strategy.

As a key member of our team, you will be responsible for developing and implementing digital marketing initiatives that drive business growth and enhance our online presence.

The ideal candidate will have a strong understanding of digital marketing best practices and excellent communication skills.

  • Solid experience in digital marketing strategy, planning, and campaign management.
  • Strong affiliation with media strategy, planning, and campaign execution.
  • Creative and commercial drive.

We offer a competitive salary of £60,000 - £80,000 per annum, depending on experience.

Benefits include 33 holidays inclusive of bank holidays, extra holiday for significant birthdays, private medical insurance, life insurance, nest pension, Jumeirah perks website access, discounts on food and beverage, and taxi service after hours.

Main Duties and Responsibilities
  1. Working closely with the digital agency to deliver digital marketing initiatives and optimize Jumeirah.com performance.
  2. Overseeing SEO/SEM strategies, leading and executing digital tactical campaigns in channels such as paid social media, display marketing, etc.
  3. Optimizing, managing, and tracking online hotel listings (Google My Business, TripAdvisor, etc.).
  4. Responsible for e-mail marketing at hotel level, developing and executing an e-mail marketing calendar.
  5. Acting as a liaison between Corporate office and hotel colleagues to achieve regional digital marketing goals.
  6. Staying up-to-date on digital marketing trends, analyzing competitor activity, and providing insights through detailed reporting.
  7. Driving auxiliary revenue through online gift vouchers and third-party sites such as SpaBreaks.
  8. In charge of organic social media – strategy and implementation in line with brand guidelines.
  9. Responsible for developing brand content (photography and videography) in line with the latest Jumeirah brand guidelines.
  10. Collaborating with the wider Marketing and PR team to develop integrated marketing campaigns.


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