Digital Analytics Specialist

3 weeks ago


London, Greater London, United Kingdom Salt Full time

Job Description

We are seeking experienced freelance digital analysts to collaborate on new opportunities.

About the Role

  • Analyse user behaviour using web analytics tools, developing insights from data trends, user journey analysis, and customer feedback to identify potential optimisation opportunities
  • Design, implement, and manage A/B and multivariate tests to validate hypotheses and measure the effectiveness of optimisation strategies
  • Create and maintain a testing roadmap based on data-driven hypotheses and business goals, monitoring test performance, interpreting results, and providing recommendations for successful rollout or further testing
  • Funnel Flow Analysis: Deliver insights into the customer journey, focusing on understanding and improving the conversion funnel, identifying drop-off points, and proposing solutions
  • Feature Performance Measurement: Collaborate closely with the Digital Product team to assess the impact and success of newly launched digital features, using data to inform feature enhancements and future development

About You

  • 3+ years of experience in Digital Analytics, with experience working in medium/large online businesses
  • Proven experience in digital analytics, with a strong focus on website analytics and conversion rate optimisation
  • Proficiency in analytical tools and insights tools such as Google Analytics and Power BI
  • Strong understanding of eCommerce metrics, conversion funnels, and customer journey mapping
  • Ability to translate data into actionable insights and communicate them effectively to stakeholders
  • Experience with A/B testing and

What We Offer

  • A competitive salary of $80,000 - $100,000 per annum
  • Ongoing professional development opportunities
  • A dynamic and supportive work environment


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