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Content Marketing Strategist
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IC Resources is seeking a highly skilled Content Marketing Manager to join our team. As a key member of our organization, you will be responsible for overseeing all content marketing initiatives across various channels.
Key Responsibilities- Develop and implement a comprehensive content marketing strategy to drive engagement and conversions.
- Collaborate with cross-functional teams to create and publish high-quality content across multiple platforms.
- Conduct market research and analyze data to inform content decisions and optimize performance.
- Manage and maintain our brand's online presence, ensuring consistency and accuracy across all digital channels.
- Stay up-to-date with industry trends and best practices in content marketing, and apply this knowledge to continuously improve our content strategy.
- Bachelor's degree in Marketing or a related field.
- Proven experience in a Content Marketing role, with a strong portfolio of successful campaigns.
- Excellent understanding of web publishing and content management systems.
- Experience with Hubspot and other marketing automation tools.
- Strong knowledge of SEO principles and web traffic metrics.
- Excellent communication and project management skills.