Digital Marketing Specialist

6 hours ago


Ipswich, Suffolk, United Kingdom Digital Waffle Full time

Digital Waffle is a creative marketing agency that fosters an environment where creativity, teamwork, and collaboration thrive. We're seeking an analytical and data-driven individual to join our team as a Digital Marketing Specialist. In this role, you will be responsible for managing PPC campaigns for our clients under the supervision of our Digital Marketing Manager. Your key responsibilities will include analyzing campaign performance, conducting A/B testing to identify relevant keyword searches, and developing targeted campaigns with the ability to test landing pages and write copy. You will also be responsible for creating copy and other creative content necessary for digital marketing, collaborating with internal and external partners, and reporting on performance data and ROI for all PPC ads on a regular basis. Additionally, you will be tasked with examining PPC advertisements run by competitors, including targeted keywords, and managing spending to ensure it stays within the designated budget. If you're aware of changes in the market and technology, and are passionate about digital marketing, we encourage you to apply.



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