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Digital Marketing Coordinator

2 months ago

Ipswich, Suffolk, United Kingdom Prime Appointments Recruitment Agency Full time
Job Description

**Job Title:** Marketing Executive

**Company:** Prime Appointments Recruitment Agency

**Job Type:** Full-time

**Location:** Ipswich

**Industry:** Building and Construction

**Job Reference:** N/A

Job Summary

We are seeking a highly skilled Marketing Executive to join our client's team in Ipswich. As a Marketing Executive, you will be responsible for developing and implementing marketing strategies to promote the company's brand and products.

Key Responsibilities
  • Develop and maintain a deep understanding of the company's corporate brand and its importance in the market.
  • Design and execute marketing activities in line with the company's marketing plan, including campaigns, events, and exhibitions.
  • Measure the effectiveness of marketing campaigns and propose improvements based on outcomes and associated metrics.
  • Plan and deliver physical and digital exhibitions and events programmes, ensuring alignment with the company's marketing objectives.
  • Develop and implement social media strategies across all B2B platforms, including LinkedIn, Twitter, and other relevant channels.
  • Script and produce printed and digital materials, including brochures, flyers, and other marketing collateral.
  • Liaise with internal experts to generate accurate industry and thought leadership technical content.
  • Assist in the delivery of PR programmes to match the company's marketing focuses.
  • Work with creative agencies, designers, suppliers, and providers to maintain the corporate brand within their deliverables.
  • Collaborate with the marketing team to develop collateral and content for presentations, videos, and other multimedia activities.
  • Liaise with the external sales team and product development managers to identify projects and products suitable for external and internal promotion.
  • Input, import, and maintain client contact data gained from marketing activities within the CRM database (Salesforce).
Requirements
  • 3+ years' experience in a PR and marketing role.
  • Experience working in a B2B setting.
  • Proven experience in maintaining and delivering marketing and PR strategies.
  • Advanced knowledge of platforms and applications such as Photoshop, PowerPoint, and video editing software.
  • Educated to a degree level or equivalent.
  • Construction industry experience desirable.
Benefits
  • Hybrid working (3 days in the office, 2 from home).
  • Life Assurance.
  • Income Protection Insurance (after 6 months).
  • Healthcare (after completion of probation).
  • Pension Scheme.
  • Joining Bonus of £500 after completion of 3 months service.
  • Bonus Structure (OTE £31,700).
  • 20 days annual leave increasing to 25 days after 1 year.
  • Training and development.
  • Wellness programme.