Digital Marketing Strategist

4 days ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom McGrady Clarke Full time
Job Title: Digital Marketing Manager

McGrady Clarke is a management consultancy that provides sustainability and energy solutions to its global client base. We operate across multiple sectors and work with our clients to develop bespoke sustainability strategies.

Job Summary

We are seeking a dynamic Digital Marketing Manager to lead our marketing team and support various marketing initiatives, primarily focused on digital content, website management, and email campaigns.

Key Responsibilities
  • Develop and execute digital marketing strategies across various channels, including SEO, SEM, social media, email, and content marketing.
  • Manage the company's online presence, including the website, social media profiles, and other digital platforms.
  • Analyse and report on the performance of digital marketing campaigns, using data to inform strategy and improve ROI.
  • Collaborate with internal teams to create engaging and relevant content for digital marketing campaigns.
  • Optimise website content, landing pages, and user experience for SEO and conversion rate improvement.
  • Manage and oversee social media campaigns, including content creation, scheduling, and performance analysis.
  • Stay up-to-date with industry trends, emerging technologies, and best practices in digital marketing.
  • Work with external agencies and vendors to execute campaigns and manage digital marketing tools.
  • Develop and manage the digital marketing budget, ensuring efficient allocation of resources.
  • Coordinate and manage company events, including exhibitions.
Requirements
  • Minimum of 3-5 years of experience in digital marketing or a similar role.
  • Proven experience in developing and implementing successful digital marketing campaigns.
  • Strong knowledge of SEO, SEM, Google Analytics, and other digital marketing tools.
  • Experience with marketing automation tools and CRM systems.
  • Strong analytical skills and the ability to interpret data to drive marketing decisions.
  • Creative mindset with the ability to think strategically and execute methodically.
What We Offer
  • Extended festive break.
  • Free on-site parking.
  • Competitive salary.
  • Career growth and professional development opportunities.
  • We celebrate diversity and are committed to creating an inclusive environment for all employees.

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