SEO Manager, GB&I

1 month ago

Bristol, Bristol, United Kingdom Dyson Full time

About Us

Dyson is a global technology company that solves problems others ignore, with surprising new inventions that defy convention and simply work better. We're driven by progress and thrive on the challenge of relentless improvement.

About The Role

The SEO Manager is responsible for developing and designing the organic search strategy for Dyson GB&I. They will work internally and with our agency partners to provide recommendations and execution of best-in-class on-site optimization to improve ranking and visibility. They will deliver a growth strategy for our cross-category portfolio with customer experience and the Dyson brand at its heart.

Main Responsibilities

  • Drive successful campaigns across search engines in performance marketing
  • Act as the strategic lead in organic search channels, working closely with channel specialists in media agencies
  • Be responsible for search budget and reporting in close collaboration with E-Commerce and Digital Managers
  • Continuously optimize keywords and channels based on performance and build testing roadmaps to drive growth in acquisition and retention
  • Give strategic guidance for SEO and optimization
  • Drive our share of traffic and demand from SEO and drive conversion rate of that traffic
  • Bring the business on a journey to drive down media costs, think digital content first, and drive a communications digital mindset

About You

We're looking for someone with:

  • Experience in SEA/SEO positions on either the client or agency side
  • Digital marketing or general business degree preferred
  • Experience reviewing technical SEO issues and recommending fixes
  • Experience with direct off-page optimization projects (e.g., link-building)
  • Developed and maintained site structure optimized for crawlbots
  • Developed content based on target keyword research
  • Built an internal linking structure
  • Developed and maintained a robust briefing process for internal teams to follow
  • A strong understanding of various paid media platforms
  • Delivered and maintained a comprehensive view of the competitive search landscape
  • Collected data and reported on traffic, rankings, and other SEO aspects
  • Created insightful, data-based reports and drew meaningful conclusions that drive overall sales growth
  • Collaborated and able to build great relationships with internal and external stakeholders; able to manage external agencies on a project basis
  • Managed budgets, timelines, and costs within agreed projects

Benefits

Financial:

  • Performance-related bonus
  • Company-paid life insurance
  • Discounts on Dyson machines
  • Competitive pension scheme
  • Flexible benefits program with a growing range of voluntary benefits, including the ability to purchase additional holidays

Lifestyle:

  • 27 days holiday plus statutory bank holidays
  • Secure bike parking

Health:

  • Private medical insurance for all employees
  • Employee Assistance Program for employees and dependents
  • Digital GP and prescription service

Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or other any other dimension of diversity.

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