Marketing Communications Specialist
4 weeks ago
About the Role:
We are seeking a highly motivated and creative Marketing Executive to join our team at WEC Group Ltd. As a Marketing Executive, you will be responsible for developing and implementing marketing campaigns to promote our company's products and services.
Key Responsibilities:
- Develop and execute marketing strategies to increase brand awareness and drive sales
- Create high-quality content for various marketing channels, including website content, social media, email campaigns, and press releases
- Assist with the creation and implementation of social media plans and develop engaging content to grow our audience
- Help with digital marketing and SEO activities for multiple websites
- Assist the HR Team with recruitment campaigns for apprenticeships and internal vacancies
- Source and write stories for the company's newsletters and produce internal news pieces for the company's Intranet
- Help with the organisation of multiple events, including trade shows, corporate golf days, recruitment open evenings, internal awards ceremonies, and fundraising events
- Create HTML emails to support the company's digital marketing activity
- Edit video clips for use on both social media and website landing pages
- Assist the wider marketing team with ad-hoc duties
Requirements:
- Excellent English writing skills
- Enthusiasm for social media and all things marketing
- Great attention to detail
- Strong organisational skills
- Strong digital skills
- Creative flair
- Experience working to tight deadlines
- Good project management skills
- Thorough knowledge of Microsoft Office applications (Word, Excel, PowerPoint)
Desirable:
- Relevant marketing, PR, journalism, or English qualification or equivalent in-job experience
- Previous experience in a similar role (industrial/engineering knowledge a definite advantage)
- Knowledge of SEO an advantage
- Previous experience writing copy for PPC campaigns on Google Ads and paid social campaigns
- Experience using Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator)
- Basic understanding of HTML, WordPress, and Magento – training will be provided
- Experience of writing technical content for websites
- Experience of editing videos in Adobe Premiere Pro/After Effects and TikTok
- Experience planning and managing events such as exhibitions and corporate events
- Driving licence (the role will involve visiting our new Engineering Academy in Blackburn on a regular basis and other sites occasionally)
Company Benefits:
- 25 days holiday plus bank holiday
- Profit Share Bonus Scheme
- Healthcare & Wellbeing Cashback Scheme
- Employee Benefit Loan Scheme
- Cycle to work scheme
- Company Pension
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