Marketing Communications Specialist

4 weeks ago


Blackburn, Blackburn with Darwen, United Kingdom WEC Group Ltd Full time
Job Title: Marketing Executive

About the Role:

We are seeking a highly motivated and creative Marketing Executive to join our team at WEC Group Ltd. As a Marketing Executive, you will be responsible for developing and implementing marketing campaigns to promote our company's products and services.

Key Responsibilities:

  • Develop and execute marketing strategies to increase brand awareness and drive sales
  • Create high-quality content for various marketing channels, including website content, social media, email campaigns, and press releases
  • Assist with the creation and implementation of social media plans and develop engaging content to grow our audience
  • Help with digital marketing and SEO activities for multiple websites
  • Assist the HR Team with recruitment campaigns for apprenticeships and internal vacancies
  • Source and write stories for the company's newsletters and produce internal news pieces for the company's Intranet
  • Help with the organisation of multiple events, including trade shows, corporate golf days, recruitment open evenings, internal awards ceremonies, and fundraising events
  • Create HTML emails to support the company's digital marketing activity
  • Edit video clips for use on both social media and website landing pages
  • Assist the wider marketing team with ad-hoc duties

Requirements:

  • Excellent English writing skills
  • Enthusiasm for social media and all things marketing
  • Great attention to detail
  • Strong organisational skills
  • Strong digital skills
  • Creative flair
  • Experience working to tight deadlines
  • Good project management skills
  • Thorough knowledge of Microsoft Office applications (Word, Excel, PowerPoint)

Desirable:

  • Relevant marketing, PR, journalism, or English qualification or equivalent in-job experience
  • Previous experience in a similar role (industrial/engineering knowledge a definite advantage)
  • Knowledge of SEO an advantage
  • Previous experience writing copy for PPC campaigns on Google Ads and paid social campaigns
  • Experience using Adobe Creative Suite (Photoshop, Dreamweaver, InDesign, Illustrator)
  • Basic understanding of HTML, WordPress, and Magento – training will be provided
  • Experience of writing technical content for websites
  • Experience of editing videos in Adobe Premiere Pro/After Effects and TikTok
  • Experience planning and managing events such as exhibitions and corporate events
  • Driving licence (the role will involve visiting our new Engineering Academy in Blackburn on a regular basis and other sites occasionally)

Company Benefits:

  • 25 days holiday plus bank holiday
  • Profit Share Bonus Scheme
  • Healthcare & Wellbeing Cashback Scheme
  • Employee Benefit Loan Scheme
  • Cycle to work scheme
  • Company Pension


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