Brand Strategy Director

3 weeks ago


County Antrim, United Kingdom Texthelp Systems Full time
About the Role

The Head of Brand plays a pivotal role in driving our company's success, executing the strategic vision from brand launch and beyond. As a key member of our leadership team, you will be responsible for translating the new brand strategy into actionable plans and overseeing the detailed rollout of the brand identity.

Main Responsibilities
  • Brand Strategy: Lead on the implementation of the brand's long-term strategy to ensure it aligns with the company's goals, values, and vision. This includes positioning, messaging, and ensuring brand differentiation in the market.
  • Brand Campaigns & Communications: Lead the development and execution of brand activation campaigns. This includes working with creative teams on content and design and managing external agencies or partners.
  • Brand Rollout: Lead on the global rollout of the brand roadmap across all markets and touchpoints, working closely with key stakeholders in each locale.
  • Brand Identity & Consistency: Ensure consistent application of brand guidelines including logos, color schemes, tone of voice, and imagery, across all channels and touchpoints.
  • Market Research & Consumer Insights: Conduct and analyze market research to understand the target audience, trends, and competitors. Use this data to adapt the brand's strategy and stay relevant.
  • Internal Brand Advocacy: Work closely with the People team on internal communications and brand campaigns. Promote brand values and culture internally, ensuring employees across all levels understand and live the brand.
  • Stakeholder Collaboration: Work closely with product development, demand gen, sales, and customer service teams to ensure the brand message is effectively communicated and consistent across all customer interactions.
  • Performance Tracking & Reporting: Measure the effectiveness of branding efforts through key performance indicators (KPIs), such as brand awareness, customer loyalty, and market share, adjusting strategies as needed based on data insights.
Requirements
  • Bachelor's degree: In Brand Management, Marketing, or a related field.
  • Experience: 3+ years proven experience in brand management with a proven track record in leading successful brand campaigns and strategies.
  • Skills: Demonstrated ability to develop, articulate, and execute a clear, long-term brand vision and strategy that aligns with business goals. Experience in crafting compelling brand stories that resonate with target audiences across various channels and platforms.
  • Knowledge: Knowledge of digital marketing channels, including social media, content marketing, email marketing, and advertising.
  • Analytical skills: Proven analytical skills with the ability to leverage consumer insights, market research, and data to inform branding decisions and strategies.
  • Leadership skills: Exceptional leadership and team management skills, with a track record of building and developing high-performing marketing teams.


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