Marketing Campaign Strategist
1 month ago
At Legal & General, we're on a mission to create brighter financial futures for our customers. As a Marketing Campaign Strategist, you'll play a pivotal role in driving incremental commercial value for our Retail business.
About the RoleWe're seeking an exceptional marketer with a passion for leveraging business insight, data, and customer voice to inform marketing strategies. Your expertise will help us design, deliver, and measure the effectiveness of segmented marketing campaigns, driving cross-sell, upsell, and engagement among our existing Retail customers.
Main Responsibilities- Craft and execute compelling marketing campaigns that drive commercial value and customer engagement
- Collaborate with internal data teams to ensure accurate data selection, monitoring, and analysis
- Measure campaign impact and performance, using insights to optimize future initiatives
- Foster strong relationships with stakeholders across Insight, Analytics, Data, Finance, Agency, and Business teams
To succeed in this role, you'll need:
- A deep understanding of marketing principles and data-driven decision making
- Excellent project management skills, with the ability to adapt to changing priorities
- Strong written and verbal communication skills, with attention to detail and accuracy
- Proficiency in Microsoft Office and relevant software packages
- Experience designing and delivering consumer-facing communications and marketing activities
- A track record of working in a marketing function or creative agency, preferably within the UK financial services sector
In return for your expertise, we offer a competitive salary package, including:
- An estimated salary of £45,000 - £60,000 per annum
- The opportunity to participate in our annual bonus plan and valuable share schemes
- A generous pension contribution and life assurance
- Private medical insurance and at least 25 days holiday, plus public holidays
- A range of discounts on high street stores and online retailers
Legal & General is a leading financial services group and major global investor, committed to building a better society for the long term. We strive to be open, mindful, and inclusive, offering flexible working arrangements and reasonable accommodations for candidates with specific needs.
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