Marketing Campaign Strategist

1 month ago


Brighton, Brighton and Hove, United Kingdom LegalAndGeneral Full time
Unlock Commercial Value through Marketing Excellence

At Legal & General, we're on a mission to create brighter financial futures for our customers. As a Marketing Campaign Strategist, you'll play a pivotal role in driving incremental commercial value for our Retail business.

About the Role

We're seeking an exceptional marketer with a passion for leveraging business insight, data, and customer voice to inform marketing strategies. Your expertise will help us design, deliver, and measure the effectiveness of segmented marketing campaigns, driving cross-sell, upsell, and engagement among our existing Retail customers.

Main Responsibilities
  • Craft and execute compelling marketing campaigns that drive commercial value and customer engagement
  • Collaborate with internal data teams to ensure accurate data selection, monitoring, and analysis
  • Measure campaign impact and performance, using insights to optimize future initiatives
  • Foster strong relationships with stakeholders across Insight, Analytics, Data, Finance, Agency, and Business teams
Your Skills and Experience

To succeed in this role, you'll need:

  • A deep understanding of marketing principles and data-driven decision making
  • Excellent project management skills, with the ability to adapt to changing priorities
  • Strong written and verbal communication skills, with attention to detail and accuracy
  • Proficiency in Microsoft Office and relevant software packages
  • Experience designing and delivering consumer-facing communications and marketing activities
  • A track record of working in a marketing function or creative agency, preferably within the UK financial services sector
What We Offer

In return for your expertise, we offer a competitive salary package, including:

  • An estimated salary of £45,000 - £60,000 per annum
  • The opportunity to participate in our annual bonus plan and valuable share schemes
  • A generous pension contribution and life assurance
  • Private medical insurance and at least 25 days holiday, plus public holidays
  • A range of discounts on high street stores and online retailers
About Us

Legal & General is a leading financial services group and major global investor, committed to building a better society for the long term. We strive to be open, mindful, and inclusive, offering flexible working arrangements and reasonable accommodations for candidates with specific needs.



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