Activation Strategy Lead
2 days ago
Hawkstone is a leading beverage company looking for a skilled Trade Marketing Manager to lead our activation strategy across both On and Off Trade channels. This role offers a great opportunity to develop and implement a comprehensive through-the-line strategy for our beers and ciders portfolio.
The ideal candidate will have previous experience in the On Trade, as well as a solid understanding of the challenges faced by both Managed On Trade and Free Trade channels. Previous trade marketing experience in the Off Trade would be an added advantage.
About Hawkstone:
Hawkstone's mission is to honour the hard work and dedication of British farmers by transforming their barley, wheat, apples, and botanicals into exceptional beer, cider, and spirits.
Our products are crafted with care, blending quality ingredients, brewing expertise, and personality to create a unique tone and style that resonates with modern consumers.
Key Responsibilities:
- Develop and implement a comprehensive through-the-line strategy for our beers and ciders portfolio.
- Create and develop trade activation materials, including social tools, to ensure trade channels have all necessary assets.
- Design compelling sales presentations to aid selling arguments for customers.
- Attend key customer meetings, representing Hawkstone as the marketing expert in these discussions.
- Collaborate with wider teams to plan and execute the brand experiential and trade events calendar.
Requirements:
- Strong knowledge of the On and Off Trade channels
- Experience in trade marketing, preferably in the beer and cider industry
- Excellent communication and presentation skills
- Ability to work autonomously and as part of a team
Estimated Salary: £70,000 - £90,000 per annum (dependent on experience)
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