Automotive Content Specialist

4 days ago


Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

Job Title: Automotive Content Specialist

We are seeking an experienced Automotive Content Specialist to join the Marketing department at Vertu Motors group, one of the largest automotive retailer groups in the UK.

The successful candidate will play a critical role in consolidating our three main automotive retail brands under one super brand – Vertu – and be fully accountable for its content going forward. This includes leading on content production relating to our 32 manufacturers that we're proud to represent.

To succeed in this role, you must have a strong understanding of the automotive industry and be able to write engaging, professional, and informative content that captures customers' attention. You should also have working knowledge of SEO, including keyword and data analysis, to shape future content and measure performance.

This is a fantastic opportunity to develop your skills and expertise in marketing and content creation. The salary for this role is £33,000, which is competitive within the industry.

Key Responsibilities:

  • Develop and implement a comprehensive content strategy to drive engagement and conversions.
  • Create high-quality content, including blog posts, social media posts, and email newsletters.
  • Work closely with the Web and SEO teams to ensure all content is fully optimised for relevant usage.
  • Monitor and analyse key performance indicators (KPIs) to inform future content decisions.
  • Maintain strong product knowledge (both of vehicles and services) to ensure content is accurate and up-to-date.
  • Collaborate with internal teams and external partners to deliver cross-functional projects.

Qualifications and Skills:

  • A degree or high-level equivalent of formal qualification in English, Journalism, Creative Writing, Marketing, or similar. Please be prepared to share portfolio to evidence writing in a variation of formats.
  • Proven experience creating a comprehensive and strong brand pack, brand guidelines, or some similar form of content standards for an established brand.
  • Exceptional writing and communication skills, with an ability to create engaging, persuasive, and informative content for a variety of needs and audiences.
  • Strong attention to detail and organisational skills, with the ability to work efficiently to strict deadlines.
  • Able to work proactively and be accountable for performance results of content despite several colleagues' involvement.

We pride ourselves on offering a supportive and collaborative work environment, where you can grow and develop your skills and expertise.



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