Automotive Brand Content Specialist

17 hours ago


Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

Job Title: Automotive Brand Content Specialist

We are seeking a driven and enthusiastic content specialist to join our marketing department at Vertu Motors plc, one of the largest automotive retailer groups in the UK. With a salary of £33,000, this role offers an exciting opportunity to make a significant impact on our brand's growth.

The successful candidate will play a critical role in consolidating our three main automotive retail brands under one super brand – Vertu – and be fully accountable for its content going forward. This includes leading on content production relating to our 32 manufacturers that we're proud to represent.

Cultivating tone of voice, pitch, and clear brand guidelines while being aware of the target audience is essential, particularly as we establish Vertu in the market as a leading automotive brand backed by the full strength of our dealership network, including over 200 retail sites.

You must have the ability to write engaging, professional, informative, and clear content that captures customers' attention. You should also have working knowledge of SEO, including keyword and data analysis, to shape future content and measure performance.

This is a hybrid role based out of our central Gateshead offices. The ideal candidate will have excellent communication skills to help mentor and guide other members of the team or wider colleagues in the department.

Key Responsibilities:

  • Produce a wide range of content, including product descriptions, reviews, demonstration of services, event landing pages, news, and features for the newsroom, customer journey messaging, and wider customer communications.
  • Curate optimised brand tone of voice, pitch, and preferred language options to produce clear guidelines to help best establish Vertu in the market.
  • Provide clear brand guidelines to other areas of customer communication within Marketing (CRM, Events, Social etc.). Additionally, help mentor and guide the wider content team on establishing their own guidelines within their areas.
  • Ensure content produced is always up-to-date and relevant against the ever-changing landscape of the automotive industry; maintaining strong product knowledge (both of vehicles and services) is key.
  • Write topical and engaging and informative content that is reactive to the industry and manufacturer updates.
  • Ensure all content created is fully optimised for relevant usage, working closely with Web and SEO teams to support the SEO challenge and drive inquiries and increase likelihood of conversion.
  • Monitor KPIs such as SEO ranking, web traffic, bounce rates, Reach, and engagement rates to ensure tracking against targets and drive content performance forward.

Qualifications and Skills:

  • A degree or high-level equivalent of formal qualification in English, Journalism, Creative Writing, Marketing, or similar. Please be prepared to share portfolio to evidence writing in a variation of formats.
  • A strong attention to detail and exceptional writing skills, with an ability to create engaging, persuasive, and informative content for a variety of needs and audiences.
  • Proven experience creating a comprehensive and strong brand pack, brand guidelines, or some similar form of content standards for an established brand.
  • Excellent organisational and time management skills to deal with the need to work on various projects at one time, with the capability to work efficiently to strict deadlines.
  • An ability to work with internal teams and external partners (where required) as well as an ability to work proactively, being accountable for performance results of content despite several colleagues' involvement.

We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression, and a range of benefits.



  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    Job Title:Social Media ExecutiveWe are seeking a highly motivated and creative individual to join our team as a Social Media Executive. This role will involve writing engaging, informative, and clear social post copy and captions, scheduling content for our brand and manufacturers in a professional and efficient manner.This is an exciting opportunity to work...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    Job Title: Digital Marketing Content ManagerVertu Motors plc, one of the largest automotive retailer groups in the UK, is seeking a highly skilled digital marketing content manager to lead our content strategy. With a salary of £33,000, this role offers an exciting opportunity to shape the future of our brand's online presence.The successful candidate will...


  • Gateshead, Gateshead, United Kingdom Ingenia Resourcing and Recruitment Ltd Full time

    Job Title: Automotive Panel SpecialistIngenia Resourcing and Recruitment Ltd is currently seeking an experienced Automotive Panel Specialist to join our team. The ideal candidate will have a strong background in automotive repair, with a focus on panel beating.About the Company:Our company, Ingenia Resourcing and Recruitment Ltd, provides exceptional...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    Job OverviewWe are seeking a highly skilled and creative Creative Content Producer to join our team at Vertu Motors plc, one of the UK's largest automotive retailer groups.The ideal candidate will have a passion for mobile-first videography content creation and what performs well on social media (in particular, YouTube, TikTok and Reels), as well as 'sticky'...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    Job Title: Brand Communications ExpertVertu Motors plc, one of the largest automotive retailer groups in the UK, is seeking a highly skilled brand communications expert to join our marketing team. With a salary of £33,000, this role offers an exciting opportunity to develop and implement a comprehensive brand communications strategy that drives business...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    About Us: We are a dynamic and innovative company within the automotive industry. As a marketing designer specialist, you will have the opportunity to create engaging digital content that drives results.Job Summary:We are seeking an experienced marketing designer specialist to join our in-house studio team at Vertu Motors. The successful candidate will be...


  • Gateshead, Gateshead, United Kingdom Ingenia Resourcing and Recruitment Ltd Full time

    Gain a competitive edge in the car sales industry with technical expertise and strong communication skills. A full current driving license is essential for this role.Key Requirements:Proven track record in car salesTechnical experienceGood communication skillsIT literacyWe are looking for an Automotive Sales Specialist to join our team at Ingenia Resourcing...


  • Gateshead, Gateshead, United Kingdom Evans Halshaw Full time

    At Evans Halshaw, we are seeking a highly skilled Automotive Refinish Specialist to join our SMART teams across the UK.Key Responsibilities:Carry out all aspects of SMART repair on a wide range of vehiclesCosmetic paint repairs to internal used car preparation standardsMix and match colours for polished finishesStay up-to-date with industry standards and...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    Your Role:Enhance our complex digital products, collaborating with a talented team to deliver top-tier solutions.Develop scalable and modular functionality with a strong focus on SEO for both websites and intranet systems.Mentor and collaborate with fellow developers, contributing to the evolution of our frontend solutions and processes.Required Skills &...


  • Gateshead, Gateshead, United Kingdom Stoneacre Motor Group Full time

    At Stoneacre Motor Group, we are seeking an experienced Automotive Parts Specialist to join our team. This exciting opportunity will see you working in a fast-paced environment, delivering exceptional customer service and providing industry-leading advice on our products and services.The estimated salary for this role is around £25,000-£30,000 per annum,...


  • Gateshead, Gateshead, United Kingdom Lookers Full time

    Job DescriptionThis role is a fantastic opportunity for an ambitious and proactive Digital Marketing Executive to join our marketing team in Team Valley.We are looking for someone with a strong understanding of digital marketing tools and platforms, including Google Analytics, Google Ads Manager, email campaign software, and Web CMS.Main...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    About the Role:Social Media ExecutiveAs a Social Media Executive, you will be responsible for creating and implementing social media strategies that drive results. This includes writing engaging, informative, and clear social post copy and captions, scheduling content for our brand and manufacturers in a professional and efficient manner.The ideal candidate...

  • Automotive Team Lead

    18 hours ago


    Gateshead, Gateshead, United Kingdom Ingenia Resourcing and Recruitment Ltd Full time

    Ingenia Resourcing and Recruitment Ltd is seeking a highly motivated Automotive Team Lead to join our team. As a key member of our sales team, you will be responsible for leading by example and driving results through technical expertise and strong communication skills.Responsibilities:Leading a team of car sales specialistsDeveloping and implementing sales...


  • Gateshead, Gateshead, United Kingdom NRG. Full time £23,000 - £29,000

    At NRG, we are seeking an experienced Human Resources Support Specialist to join our team. This role will be responsible for managing HR documentation, records, and correspondence to ensure accuracy and compliance.Key Responsibilities:HR Administration: Manage HR documentation, records, and correspondence to ensure accuracy and compliance.Project Support:...


  • Gateshead, Gateshead, United Kingdom Lookers Full time

    Job Title: Parts AdvisorAbout the Role:We are seeking an experienced Parts Advisor to join our team at Gateshead Nissan. As a key member of our Aftersales Team, you will be responsible for ensuring the smooth running of our Nissan brand parts department.Key Responsibilities:Assisting the Parts Manager with daily dutiesCompleting Vehicle health checks for...

  • HR Support Specialist

    11 hours ago


    Gateshead, Gateshead, United Kingdom NRG Resourcing Ltd Full time

    Job Overview:NRG Resourcing Ltd is seeking an experienced administrator to join our team as an HR Project Support specialist. In this role, you will be responsible for managing HR documentation, records, and correspondence for accuracy and compliance. Additionally, you will assist with HR projects, develop job advertisements, and maintain HR data in the...

  • MOT Tester Specialist

    2 weeks ago


    Gateshead, Gateshead, United Kingdom Motorsport-Total GmbH Full time

    We are seeking a highly skilled MOT Tester Specialist to join our team at Halfords, the UK's largest Automotive service, maintenance and repair business. As a specialist in MOT testing, you will be responsible for delivering exceptional customer service and ensuring the highest standards of vehicle safety.The estimated annual salary for this position is...


  • Gateshead, Gateshead, United Kingdom Vertu Motors Full time

    Job ResponsibilitiesAs a Production Oversight Specialist, your key responsibilities will include:Overseeing the scheduling and capacity planning of the creative teamMaintaining high-quality standards across all projectsManaging resources effectively to ensure seamless project deliveryLeading and motivating the creative team to achieve their best workAbout...


  • Gateshead, Gateshead, United Kingdom Vertu Motors group Full time

    Job Description:Social Media ExecutiveWe are looking for a skilled Social Media Executive to join our team. The successful candidate will be responsible for creating and implementing social media strategies that drive results. This includes writing engaging, informative, and clear social post copy and captions, scheduling content for our brand and...

  • Car Sales Specialist

    13 hours ago


    Gateshead, Gateshead, United Kingdom Ingenia Resourcing and Recruitment Ltd Full time

    We are seeking an exceptional Car Sales Specialist to join our team at Ingenia Resourcing and Recruitment Ltd. In this role, you will be responsible for gaining a competitive edge in car sales with technical expertise and strong communication skills.Key Requirements:A proven track record in car salesTechnical experienceGood communication skillsIT literacyA...