Automotive Brand Content Specialist
17 hours ago
Job Title: Automotive Brand Content Specialist
We are seeking a driven and enthusiastic content specialist to join our marketing department at Vertu Motors plc, one of the largest automotive retailer groups in the UK. With a salary of £33,000, this role offers an exciting opportunity to make a significant impact on our brand's growth.
The successful candidate will play a critical role in consolidating our three main automotive retail brands under one super brand – Vertu – and be fully accountable for its content going forward. This includes leading on content production relating to our 32 manufacturers that we're proud to represent.
Cultivating tone of voice, pitch, and clear brand guidelines while being aware of the target audience is essential, particularly as we establish Vertu in the market as a leading automotive brand backed by the full strength of our dealership network, including over 200 retail sites.
You must have the ability to write engaging, professional, informative, and clear content that captures customers' attention. You should also have working knowledge of SEO, including keyword and data analysis, to shape future content and measure performance.
This is a hybrid role based out of our central Gateshead offices. The ideal candidate will have excellent communication skills to help mentor and guide other members of the team or wider colleagues in the department.
Key Responsibilities:
- Produce a wide range of content, including product descriptions, reviews, demonstration of services, event landing pages, news, and features for the newsroom, customer journey messaging, and wider customer communications.
- Curate optimised brand tone of voice, pitch, and preferred language options to produce clear guidelines to help best establish Vertu in the market.
- Provide clear brand guidelines to other areas of customer communication within Marketing (CRM, Events, Social etc.). Additionally, help mentor and guide the wider content team on establishing their own guidelines within their areas.
- Ensure content produced is always up-to-date and relevant against the ever-changing landscape of the automotive industry; maintaining strong product knowledge (both of vehicles and services) is key.
- Write topical and engaging and informative content that is reactive to the industry and manufacturer updates.
- Ensure all content created is fully optimised for relevant usage, working closely with Web and SEO teams to support the SEO challenge and drive inquiries and increase likelihood of conversion.
- Monitor KPIs such as SEO ranking, web traffic, bounce rates, Reach, and engagement rates to ensure tracking against targets and drive content performance forward.
Qualifications and Skills:
- A degree or high-level equivalent of formal qualification in English, Journalism, Creative Writing, Marketing, or similar. Please be prepared to share portfolio to evidence writing in a variation of formats.
- A strong attention to detail and exceptional writing skills, with an ability to create engaging, persuasive, and informative content for a variety of needs and audiences.
- Proven experience creating a comprehensive and strong brand pack, brand guidelines, or some similar form of content standards for an established brand.
- Excellent organisational and time management skills to deal with the need to work on various projects at one time, with the capability to work efficiently to strict deadlines.
- An ability to work with internal teams and external partners (where required) as well as an ability to work proactively, being accountable for performance results of content despite several colleagues' involvement.
We are proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression, and a range of benefits.
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