Digital Marketing Analytics Consultant
4 weeks ago
RxLogix Corporation is a global leader in pharmacovigilance solutions, providing innovative software and expert consulting services. Our team collaborates with Pharmacovigilance and Risk Management professionals to enhance compliance, productivity, and quality across the drug safety value chain.
Dedicated to patient safety and the advancement of medical and scientific research, RxLogix values bold, innovative thinkers. We leverage the latest technologies, including machine learning and artificial intelligence, to set new industry standards.
As a Digital Marketing Consultant, you will play a pivotal role in promoting our pharmacovigilance cloud software solutions. Leveraging your 10+ years of experience, deep understanding of the PV industry, and knowledge of the competitor landscape, you will drive our marketing efforts. This position is based in India and offers a flexible remote working arrangement.
Digital Strategy Development:- Collaborate with cross-functional teams to develop and execute comprehensive digital marketing strategies aligned with RxLogix's business goals.
- Analyze competitor marketing tactics, messaging, and positioning.
- Craft compelling content for our website, blog, social media, and email campaigns.
Highlight the unique features and benefits of our pharmacovigilance software. Optimize content for search engines (SEO). Manage our social media channels (LinkedIn, Twitter, etc.).
Email Marketing:- Monitor email performance metrics.
- Plan and execute paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
Implement effective search engine marketing (SEM) strategies. A Bachelor's degree in marketing, communications, or a related field is required. Minimum of 10 years of experience in digital marketing roles is preferred. Proficiency in digital marketing tools (Google Analytics, SEO tools, social media management platforms, etc.) is necessary. Creative thinking and problem-solving abilities are essential. Ability to work independently and collaboratively in a remote setting is required.
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