Ecommerce Digital Marketing Lead

2 days ago


Sleaford, Lincolnshire, United Kingdom The Wonderful Company Full time

We are proud to be the world's largest and most experienced flower delivery network.

Our company offers a very flexible approach to hybrid working, allowing our colleagues to choose how they manage their time and decide where and how they work – as long as they collaborate and connect with each other in Sleaford on a weekly basis. Many of our colleagues prefer to work from home more often than that.

About the Role

This is a senior position for a highly skilled digital marketer to lead our digital marketing team and develop and deliver strategies that support the overall marketing and brand strategy to drive both acquisition and retention. The successful candidate will be responsible for driving efficiency and effectiveness across all digital channels, including organic search, paid search, email, and affiliates.

The ideal candidate will have an excellent understanding of digital marketing principles and practices, with experience in developing and implementing integrated digital marketing strategies that drive results. They will also possess exceptional knowledge of the current search landscape for paid and organic search, as well as an understanding of eCommerce opportunities and risks.

In this role, you'll work closely with our team of digital experts to provide guidance and support and help develop further the digital marketing expertise across the wider marketing team.

You will be responsible for driving a program of continuous improvement across all performance channels, increasing efficiency, sessions, conversion rates, and driving incremental sales. This will involve considering how digital activity supports our brand objectives and ensuring we deliver the customer experience we promise.

Key Responsibilities
  1. Develop and implement integrated digital marketing strategies to drive business growth and improve brand reputation.
  2. Lead the digital marketing team to achieve outstanding results through digital channels.
  3. Drive continuous improvement across all performance channels to increase efficiency, sessions, conversion rates, and drive incremental sales.
  4. Work closely with the digital marketing team to provide guidance and support and help develop further digital marketing expertise across the wider marketing team.
Requirements

To perform well in this role, you will need:

  • A degree in Marketing or a related field.
  • 5+ years of experience in a senior digital marketing role.
  • Outstanding digital marketing skills and knowledge.
  • An excellent record of delivering results through digital marketing in a sizeable ecommerce environment.
  • An ability to create integrated digital marketing strategies.
  • An exceptional knowledge of the current search landscape for paid and organic search.
  • Demonstrable experience in data-driven marketing and decision making.
  • A strong understanding of content marketing and its role in an effective marketing strategy.
About Us

We are Interflora British Unit Limited, the world's largest and most experienced flower delivery network. We offer a dynamic and flexible work environment that allows our colleagues to thrive and grow in their careers.

The estimated salary for this position is £60,000 - £80,000 per annum, depending on experience.



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