Global Health Marketing Strategist

3 weeks ago


London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time
Job Description

We are seeking a seasoned Global Health Marketing Strategist to join our team at Flo. As a key member of our HealthStream, you will be responsible for driving the marketing activity of our suite of Health products.

About Us

Flo is a pioneering HealthTech company revolutionizing women's health. With 380M+ downloads and 70M monthly users, we have become the first purely digital consumer women's health app to achieve unicorn status.

Our mission is to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better. We're harnessing the power of data analytics and AI to build a smarter future for female health.

Your Role

You will own the key marketing metrics of our Health stream products and work closely with cross-functional teams to define, experiment, and iterate on the core value proposition of each feature. You'll develop go-to-market campaigns for new product features and content launches, ensuring brand messaging is integrated in all external communications.

Key Responsibilities:

  • Drive marketing activity of Flo's Health products
  • Owning key marketing metrics of Health stream products
  • Working with Product, UX Research and Medical teams
  • Developing go-to-market campaigns for new product features
About You

We're looking for someone with significant experience in marketing planning and budgeting, tracking campaign performance, and optimising for success. You should have expertise in building marketing plans with product teams and strong understanding of cultural zeitgeist, female health, and well-being brands.

A passion for building a better future for female health is essential, as well as strong written and oral communication skills and Native / CEFR C2 Level English Language skills. Experience in regulated Health Technology / Digital Health environment is also required.

What We Offer

We offer a flexible working environment with the opportunity to come into the office and work from home. Company equity grants through Flo's Employee Share Option Plan (ESOP) are available, as well as paid holiday and sick leave. Six months paid maternity leave and one month paid paternity leave are also included.

We prioritize career growth, progression, and learning development resources and offer annual salary reviews. Our benefits package includes a range of perks, including fully paid female health and sick leave and a whole host of other benefits (health/pension/social schemes).



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