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Creative Campaign Manager
2 months ago
About the Role
We are seeking a highly skilled and experienced Creative Campaign Manager to join our Brand and Creative team at Halfords Group. As a key member of our team, you will be responsible for developing and delivering creative content and campaigns across various channels, including advertising, digital, in-store, and social media.
Key Responsibilities
- Develop and implement creative campaigns that meet customer, brand, and commercial objectives.
- Work closely with cross-functional teams, including Planning, Marketing, and Creative teams, to ensure all creative is on brand, best-in-class, optimized, and consistent.
- Collaborate with multiple agencies and internal stakeholders to ensure all creative delivers against customer, brand, and commercial objectives.
- Champion and protect the Halfords brand, ensuring all creative is consistent across all customer touchpoints and reflects our vision, brand values, and tone of voice.
- Lead the integration of all creative, including digital, email, in-store, and advertising.
- Support the Senior Brand and Creative Manager in managing relationships with creative agencies and internal teams to ensure best outputs and value.
- Manage key campaigns through ad tracking, working closely with the customer insight team to ensure key campaigns are represented and learnings are fed into future creative development.
- Use robust processes for the management of campaigns, including feedback, sign-off, delivery, and budget management.
- Work closely with cross-functional teams and media agencies/owners to ensure all campaigns are evaluated to inform future activity.
- Manage and report all expenditure within the marketing budget.
- Manage communication with key stakeholders across the business, at all levels, to build strong and effective relationships.
Requirements
- Strong creative flair and a thorough understanding of creative processes, having worked in or closely with creative teams in previous roles.
- Ability to form a strong creative opinion and communicate it with reasoning to key stakeholders and agency partners.
- Experience leading traditional and digital advertising campaigns is essential.
- Obsessive attention to detail and responsibility for the accuracy of work.
- Confident individual with excellent creative, communication, and copywriting skills.
- Passion for customer and constantly curious, obsessed with delivering the right message at the right time and with the right content.
- Excellent organizational skills with the ability to operate on a wide range of topics and projects at one time.
- Strong stakeholder management skills across internal stakeholders and agency partners.
- Productive team leader, collaborating effectively with all teams and at all levels of the organization, who can influence across the group.
- Agency experience and/or retail experience is essential.
