Creative Campaign Manager
1 month ago
We are seeking a highly skilled and experienced Creative Campaign Manager to join our Brand and Creative team at Halfords Group. As a key member of our team, you will be responsible for developing and delivering creative content and campaigns across various channels, including advertising, digital, in-store, social, and own brand.
Key Responsibilities:
- Collaborate with cross-functional teams to ensure all creative content is on-brand, best-in-class, optimized, and consistent.
- Work with multiple agencies and internal stakeholders to deliver creative campaigns that meet customer, brand, and commercial objectives.
- Develop and implement campaigns across a channel mix of paid, earned, and owned media, including radio, partnerships, sponsorships, display, social, OOH, in-store, and online.
- Lead the integration of all creative elements, including digital, email, in-store, and advertising.
- Manage key campaigns through ad tracking and work closely with the customer insight team to ensure key campaigns are represented and learnings are fed into future creative development.
- Use robust processes for campaign management, including feedback, sign-off, delivery, and budget management.
- Work closely with cross-functional teams and media agencies/owners to ensure all campaigns are evaluated to inform future activity.
- Manage and report all expenditure within the marketing budget.
- Manage communication with key stakeholders across the business to build strong and effective relationships.
Requirements:
- Strong creative flair and a thorough understanding of creative processes.
- Ability to form a strong creative opinion and communicate it with reasoning to key stakeholders and agency partners.
- Experience leading traditional and digital advertising campaigns.
- Obsessive attention to detail and ability to take responsibility for the accuracy of work.
- Confident individual with excellent creative, communication, and copywriting skills.
- Passion for customer and ability to deliver the right message at the right time and with the right content.
- Excellent organizational skills with ability to operate on a wide range of topics and projects at one time.
- Strong stakeholder management skills across internal stakeholders and agency partners.
- Productive team leader with ability to collaborate effectively with all teams and at all levels of the organization.
About Halfords Group:
Halfords Group is a leading retailer of automotive and cycling products, with a strong brand presence in the UK and Ireland. We are committed to delivering exceptional customer experiences and driving business growth through innovative marketing and creative campaigns.
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