Brand Marketing Manager
4 weeks ago
About Us:
At CurrentBody, we're a dynamic and innovative beauty tech company that's revolutionizing the industry with our cutting-edge products and services. We're seeking a highly skilled Brand Marketing Manager to join our team and help us drive growth and success for our newly acquired brand, Tria.
About the Role:
As a Brand Marketing Manager, you'll be responsible for establishing and scaling the Tria brand across our CurrentBody portfolio. This is a unique opportunity to immerse yourself in a new brand and communicate its culture, mission, and target audiences to ensure we're focused on our brand goals and identify opportunities for the brand to tap into.
Key Responsibilities:
- Work with the Head of Marketing to refresh the brand guidelines, values, and tone of voice of the Tria brand.
- Collaborate with the wider functions and agencies to ensure branding is consistent across the business for online, social, and product channels.
- Support the Head of Marketing on the strategy and ideation of branded content across all marketing platforms.
- Brief and execute hero global marketing and new product campaigns to the creative and wider marketing teams.
- Work with central teams to develop the content, CRM, and social strategies for the Tria brand, working to boost engagement across all channels.
- Manage the marketing calendar, constantly planning ahead for success.
- Define quantifiable measures of success for all activity and report back to wider teams.
Candidate Requirements:
- Suitable experience within a similar role.
- Experience managing omnichannel marketing campaigns.
- A passion for beauty and a deep understanding of consumer behavior.
- Experience in working across US markets is desirable but not essential.
- Highly driven and able to work autonomously.
- Able to project manage a variety of projects with competing priorities.
- Highly creative and able to bring new ideas to the table.
- Good with words and an eye for detail.
- Passionate about brand storytelling and an excellent communicator.
What We Offer:
- Competitive salary.
- Staff discount.
- Supported studies.
- EAP scheme.
- Flexible working arrangements.
- On-site subsidised gym.
- Free parking.
- Regular social events.
- Cycle to work scheme.
- Subsidised travel from Manchester.
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