Senior Market Development Manager

2 days ago

Wilmslow, Cheshire East, United Kingdom SieMatic UK Full time

​About SieMatic UK

SieMatic UK is a premium kitchen manufacturer with a rich heritage of design innovation and customer-centricity. Founded in 1929, the company has established itself as one of the best-known luxury German brands, with products exported to over 70 countries.

​About the Role

We are seeking a dynamic and results-driven Sales and Marketing Manager to join our talented team. As a key member of our team, you will play a vital role in driving brand awareness, developing innovative marketing strategies, and executing campaigns that captivate our target audience.

​Key Responsibilities

  • Market Research: Conduct thorough market research to identify customer needs and trends, ensuring marketing strategies align with target audience preferences.
  • Client Relationship Management: Build strong working relationships with SieMatic showrooms, and consultatively support them with marketing strategies and implementation.
  • Capture and curate photos/videos of showrooms and completed projects for use in marketing materials.
  • Liaise with influencers and chefs to collaborate on content creation and brand partnerships.
  • Utilise trend reports to stay updated on design trends and incorporate relevant content into marketing efforts.
  • Manage email marketing campaigns, including newsletters and B2C communication.
  • Content Creation: Write and edit engaging content for various print and online campaigns, adhering to brand guidelines to maintain consistent messaging.
  • Upload and schedule social media content, ensuring it aligns with the brand's messaging and visual guidelines.
  • Event Organization and Promotion: Plan and execute marketing events, coordinating logistics, and promoting them to target audiences, including showroom openings, business development events, and CPD seminars to architects and interior designers.
  • Assist in organising overseas press and design trade trips.
  • Create presentations for internal and external use, incorporating compelling visuals and key messaging.
  • Develop and design documents, brochures, and marketing collateral to support sales and promotional activities.
  • Update spreadsheets and internal databases to track marketing metrics, lead generation, and dealer performance.
  • Provide marketing advice and strategic support to dealers, assisting them with their overall customer journey and improving the overall experience.
  • Collaborate with digital agencies to implement and optimize PPC/social media advertising strategies.
  • Budget Management: Manage marketing budgets effectively, ensuring optimal allocation of resources to maximize ROI.
  • Networking and Lead Generation: Develop and nurture relationships with architects, developers, and interior designers through networking events and presentations to generate contract leads.
  • Run PR activities through fostering media relations, writing press releases, and hosting media events.
  • Market Analysis: Stay up to date with marketing trends and competitor activities, analyse data, and use insights to plan and evaluate marketing campaigns.
  • Collaboration: Collaborate with internal teams to ensure marketing strategies support overall business objectives.

​Requirements

  • 5+ years of experience in a marketing role.
  • Proficiency in various marketing facets and promotion techniques.
  • Bachelor's degree or higher in marketing or a related field.
  • Excellent communication skills and confidence in public speaking.
  • Strong multitasking abilities, capable of handling multiple projects simultaneously.
  • Experience or knowledge of the interiors, architecture, or kitchen industry is desirable.
  • Digitally driven with excellent IT skills, including the Adobe suite.
  • Skill in amateur photography/videography.
  • Strong networking abilities and the ability to build and maintain relationships.
  • Full UK driving license.
  • Demonstrates outstanding time management and organisational measures to complete work on time to the highest standards.

​Application Process

Interested candidates should email an updated CV and a cover letter explaining why they are an ideal fit for the role to info@SieMatic.co.uk. All applications will be reviewed, and selected candidates will be contacted for further stages.

The application process consists of three stages: a telephone interview, a face-to-face interview, and a final interview that includes a presentation.

​Employment Type

Full-time. Occasional evening and weekend work may be required. Flexible working arrangements.

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