Digital Transformation Lead

3 days ago


Reading, Reading, United Kingdom Project People Full time

About Project People

We are a leading telecoms company on the forefront of innovation and digital transformation. Our mission is to drive growth through innovative marketing efforts.

Job Description:

We are seeking a Senior Digital Marketing Manager to lead our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing creative marketing campaigns that drive online engagement and lead generation.

About the Role:

The ideal candidate will have a strong background in digital marketing, particularly in the B2B technology sector. You should have proven experience in strategy development, campaign creation, campaign execution, and data analysis.

Your Responsibilities:

  1. Lead & Execute Digital Campaigns: Spearhead the development and execution of creative marketing campaigns that drive online engagement and lead generation.
  2. SEO Expertise: Utilize your specialist SEO knowledge to improve organic search rankings, increase website traffic, and enhance online visibility across digital channels like our website, LinkedIn, and more.
  3. Technical Enablement: Leverage digital tools and platforms to execute campaigns, ensuring the optimization of marketing efforts for maximum results.
  4. Content Strategy: Develop compelling, engaging content that resonates with our audience and aligns with our brand.
  5. Market Insights & Analytics: Analyze digital performance and leverage insights to continuously refine campaigns and strategies, driving growth and profitability.

Requirements:

  1. Agency background ideally and looking to move in-house
  2. Proven B2B Experience: You have a strong background in digital marketing, particularly in the B2B technology sector, and can demonstrate measurable success in driving online visibility and engagement.
  3. Proven experience in digital marketing: including strategy development, campaign creation, campaign execution, and data analysis.
  4. SEO Mastery: In-depth understanding of SEO strategies, tactics, and best practices to improve search rankings and drive organic growth.
  5. Campaign Experience: You're a creative campaign leader who can take a brief and turn it into a successful campaign, generating leads and increasing brand awareness.
  6. Tech-Savvy & Curious: You're always staying ahead of marketing technology trends, constantly seeking ways to improve the efficiency and effectiveness of marketing activities.

What We Offer:

  • Hybrid Work Model: Enjoy the flexibility of a hybrid work schedule, with the option to work from our Reading office or remotely.
  • Exciting Growth Opportunities: Be part of a leading telecoms company on the forefront of innovation and digital transformation.

Salary: £60,000 - £80,000 per annum, depending on experience.



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