Senior Brand Marketing Officer

4 weeks ago


Watford, Hertfordshire, United Kingdom Smith & Nephew Full time

h3SeniorDirector,GlobalMarketingAWC/h3pbSeniorDirector,AdvancedWoundCare,GlobalMarketing/b/ppbUK/Europe/b/ppbLifeUnlimited./bAtSmith+Nephew,westrivetopushtheboundariesofliving.AstheSeniorDirectorofAWCGlobalMarketing,youwillplayapivotalroleinshapingourwoundcarestrategyacrosssomeofthebiggestandfocusedbrandsinAWM.Yourresponsibilitieswillspanacrossallmarkets,motivatingandleadingtheglobalmarketingteamandcollaboratingwithkeystakeholderstodrivegrowthandinnovation./ppTheroleleadsthestrategicdevelopmentandportfoliomanagementoftheALLEVYNrange(andotherexudatemanagementbrands)andLEAFforpressureinjuryprevention,ensuringcleardirectionforbrand,NPD,product,category,andmarketaccessdevelopment,plusoverseeingtheeffectivedeliveryofbrandstrategyandappropriatedownstreammarketingprograms./ppTherolerequiresstrongcross-functionalleadershipacrosstheteamandabilitytoengagewithkeystakeholderstobuildconsensusforanalignedALLEVYN/LEAFstrategyreflectiveoftheglobalvisionwhileensuringlocalmarketopportunitiesarerealized./pulliStrongcollaborationwiththeDownstreamteams/BusinessUnitleadersintheexecutionofglobalstrategy./liliChampiontheneedandoverseetheprocessforrobustintelligenceonmarketdynamics,includingcompetitivelandscape,marketshare,andenvironmentalfactorsimpactingtheproduct./liliLeadmarketdevelopmentopportunitiesthroughtobusinesscaseapproval./liliCreateanddrivesuccessfulcustomer-orientedmarketingplans./liliAssessthebrandhealthanddefinethebrandandcommercialneeds(margin,competitoradvantage,positioning,andvaluepropositions)./liliManagementofallmarketingchannelsforhealthcareprofessionals,patients,andhealthcareproviderstoincreasebrandvisibility./lipbNPDRoadmapandLifecycleManagement/b/pulliCommercialleadforR&Droadmaptobuildaninnovationplanthatdrivesstrong,profitable,andsustainablegrowth./liliLeadingbusinesscasedevelopmentinconjunctionwithkeymarketsandthecross-functionalNPD,Regulatory,clinical,andmanufacturingteams./li/ulpbRequirements/b/pulliDegreeineitherabusiness,medical,orsciencedisciplineisrequired./liliPostgraduatequalificationinbusinessormarketingdesirable./liliDrivinglicenserequiredforbusinesstravel./liliAtleast10yearsofexperienceincommercialrolesinMedicalDevices,withapositivetrackrecordofdirectinfluencetoresults,anddemonstrablegrowthinseniority./liliSubstantialexperienceinarelatedmarketing/commercialrolethatincludesnewproductcommercialization,withworkingexperienceinbothupstreamanddownstreammarketing(andideallyincludingsalesexperience)./liliPreviousexperienceinaregionalorglobalmarketingroleispreferred./li/ulpbWhatWeOffer/b/pulliInternationaltravelrequired(upto40%)aswellasfrequenttraveltootherUKsites./lilibInclusion,Diversity,andEquity:/bCommittedtoWelcoming,Celebrating,andThrivingonDiversity./lilibYourFuture:/bGenerousannualbonusandpensionschemes,SaveAsYouEarnshareoptions./lilibWork/LifeBalance:/bFlexiblevacationandtimeoff,paidholidays,andpaidvolunteeringhours./lilibYourWellbeing:/bPrivatehealthanddentalplans,healthcarecashplans,incomeprotection,lifeassurance,andmuchmore./lilibFlexibility:/bHybridworkingmodel(formostprofessionalroles)./lilibTraining:/bHands-on,team-customized,mentorship./lilibExtraPerks:/bDiscountsongymsandfitnessclubs,salarysacrificebicycleandcarschemes,andmanyotheremployeediscounts./li/ul



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