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Affiliate Marketing Manager
2 months ago
Job Title: Affiliate Marketing Manager
About The Portfolio Group
The Portfolio Group is a leading provider of innovative online marketplace solutions, recognized for its commitment to delivering top-tier services to businesses globally. We are seeking an experienced Affiliate Marketing Manager to join our team and drive revenue growth, expand our marketplace offers, and elevate brand visibility.
Key Responsibilities:
1. Lead Multi-Channel Marketing Campaigns
Develop and execute multi-channel marketing campaigns to boost new and returning user growth, fostering product advocacy. Collaborate with the broader marketing team to ideate, plan, and execute product usage campaigns. Track and analyze campaign performance, providing insightful reports and growth strategies to senior stakeholders.
2. Expand Marketplace Offers
Manage relationships with third-party affiliate platforms to grow our affiliate community and secure competitive offers for B2B and B2C customers. Identify and onboard new affiliate partners globally, enhancing the range and quality of offers in our marketplace. Oversee end-to-end relationship management, from outreach and negotiation to nurturing and performance evaluation.
3. Drive Revenue and Business Referrals
Collaborate with the Head of Demand to define and implement affiliate marketing strategies that drive new business lead generation and bolster revenue streams. Develop and maintain a high-quality ad inventory within the platform, working with both direct and reseller partners to optimize ad placements and secure exclusive offers. Regularly report to senior management on affiliate program performance, providing insights and recommendations for growth.
Requirements:
1. Proven Track Record
Proven track record in affiliate marketing, with a focus on driving revenue growth and lead generation in a B2B environment.
2. Strong Analytical Skills
Exceptional analytical skills with a knack for data-driven decision-making.
3. Creative Mindset
Creative mindset with a passion for building and activating networks and communities.
4. Excellent Communication Skills
Excellent communication and interpersonal skills for building and maintaining relationships with affiliate partners.
5. Detail-Oriented
Detail-oriented and highly organized, capable of managing multiple projects simultaneously.
Preferred Qualifications:
Experience in managing a small team is a plus.
