Luxury Commercial Sales Director

3 weeks ago


Leeds, Leeds, United Kingdom Diageo Full time

About the Role

Diageo is a world-class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world. We are seeking a Luxury Commercial Sales Manager to join our team in the GB Market, responsible for growing the P&L of the most premium outlets in the on-trade.

Key Responsibilities

  • Lead a team of Key Account Managers, Activation Executives, and Customer & Culture Marketing Managers to build strong customer relationships and grow our brands across the region.
  • Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
  • Build and hold senior-level relationships with the owners/managers of key retail groups in your account file.
  • Deliver against distribution and execution targets each month, quarter, and year.
  • Create and foster an inclusive team culture that inspires and shapes the future of the channel to develop world-class customer relationships.

Requirements

  • Leadership commercial experience in luxury product categories or high-end accounts in the on-trade is preferred.
  • A proven track record of managing multiple influential retail customers and building brand-new opportunities.
  • Deep understanding of what is important to influential on-trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
  • Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand-building capability and robust decision-making across commercial and marketing levers.
  • In-depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super Premium brands, customers, and consumers.
  • Advanced negotiation and customer relationship-building skills.
  • Robust commercial understanding, P&L literacy - highly developed numerical and analytical skills and ability to derive insight from data.
  • Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes.

About Diageo

Diageo is a global leader in beverage alcohol, with a portfolio of over 200 brands and a presence in 180 countries. We are committed to celebrating life every day, everywhere, and to creating a diverse and inclusive culture that values everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity.



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