Luxury Business Development Director

6 days ago

Leeds, Leeds, United Kingdom Diageo Full time

About the Role


Diageo is seeking a Commercial Excellence Lead for Diageo Luxury to drive business growth and develop strategic relationships with key retail groups in the GB on-trade market.


This is a key leadership role, reporting to the Head of Luxury On-trade, responsible for delivering the P&L of the most premium outlets in the GB on-trade. The role will lead a team based in North England, comprised of Key Account Managers, Activation Executives, and Customer & Culture Marketing Managers.


Key Responsibilities



  • Drive the internal P&L delivery and external market share growth of the Diageo Luxury portfolio in the region.
  • Partner with the Diageo Luxury Marketing team to put our brands in the heart of culture by leading activation in outlets, driving talkability and availability.
  • Build and hold senior-level relationships with the owners/managers of the key retail groups in your account file.
  • Deliver against the distribution and execution targets each month, quarter, and year.
  • Create and foster an inclusive team culture that inspires and shapes the future of the channel to develop world-class customer relationships.

Requirements



  • Leadership commercial experience in Luxury product categories or high-end accounts in the On-trade is preferred.
  • A proven track record of managing multiple influential retail customers and building brand-new opportunities.
  • Deep understanding of what is important to influential on-trade GB customers and using this insight to drive the creation and execution of a clear and powerful commercial plan.
  • Finger on the pulse of what is happening on the ground in both on-trade and third-space venues, and brilliant relationships with key influencers in the industry.
  • Experience building and activating luxury brands in conjunction with central marketing teams, demonstrating a clear brand-building capability and robust decision-making across commercial and marketing levers.
  • In-depth category knowledge across spirits and the alcohol (& non-alcoholic drinks) categories. Passion for premium and Super Premium brands, customers, and consumers.
  • Advanced negotiation and customer relationship-building skills.
  • Robust commercial understanding, P&L literacy - highly developed numerical and analytical skills and ability to derive insight from data. Demonstrate deep personal accountability for performance.
  • Ability to forge strong and effective cross-functional team relationships and confidently interact with senior collaborators internally and externally to deliver business outcomes.
  • Effectively networked, to manage multiple external customers and collaborate with internal partners to build value for them.
  • Proactive and entrepreneurial approach to grow existing and win new customers ahead of our competition.

This is a commercial position by heart, and you are responsible for commercial success and inspiring customer loyalty while implementing marketing activations. Diageo is committed to celebrating life every day, everywhere, and we value everyone, regardless of background, disability, religion, gender identity, sexuality, or ethnicity.

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