Marketing Strategy Lead

2 days ago

London, Greater London, United Kingdom CimpressVista Full time
Job Summary:

We are seeking a skilled Marketing Strategy Lead to join our team. As a key member of our Marketing Analytics team, you will be responsible for analyzing media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance.

Key Responsibilities:

  2. Develop and implement data-driven marketing strategies to drive business growth and improve customer engagement.
  3. Analyze media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance.
  4. Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
  5. Design and analyze lift studies (e.g., A/B tests and in-platform Conversion Lift Studies) to assess and refine marketing activities.
  6. Communicate complex analytical concepts using data visualizations and concise narratives tailored to your audience.
Requirements:

  • 5+ years in an analytics environment and 1+ years of experience independently designing, executing, and analyzing A/B experiments.
  • Experience working as a data planner at a large B2C company or at a media agency supporting planning decisions, including spend management using Marketing Mix Modeling, attribution analysis, and lift studies.
  • Advanced technical skills in SQL (Snowflake) and any visualization tools (e.g. Looker, Power BI, Tableau).
  • Strong understanding of exploratory analysis and statistical techniques and skilled in finding important patterns and trends in the data.
  • Exceptional communication and stakeholder management skills, able to articulate points clearly based on the audience and maintain relationships with key business partners effectively, ensuring alignment and support for strategic initiatives.
Nice to Have:

  • Familiar with programming languages (e.g., Python, R).
  • Experience in e-commerce.
  • Experience with Statsig or similar experimentation tools.
Why You'll Love Working Here:

Vista is the design and marketing partner to millions of small businesses around the world. We're an inclusive community, growing rapidly, and committed to making great marketing and design accessible to every small business owner. As a Marketing Strategy Lead, you will be empowered to learn new skills, communicate openly, and be an active problem-solver in a collaborative and innovative environment.

About Us:

Vista is an award-winning Remote-First company, focused on delivering solutions to the evolving needs of small businesses. We're proud to be a part of the Cimpress family and committed to making a positive impact in the lives of our customers and employees.

Commitment to Diversity, Equity, & Inclusion:

Vista exists to help our customers live their dreams. We believe in the unique contributions of everyone within a diverse global organization and strive to create an inclusive culture of fairness, respect, and belonging for all.

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