Marketing Strategy Lead

2 weeks ago


London, Greater London, United Kingdom Tide Recruitment Full time
Director of Marketing & PR

Join a leading UK children's charity as they seek a seasoned marketing professional to spearhead their marketing efforts on a 12-month fixed-term contract.

This is a pivotal opportunity for a senior marketing leader to drive the charity's transition to a more agile and innovative marketing model, focusing on audience engagement, brand presence, and income generation.

You will lead the charity's marketing function, championing brand strategy, storytelling, and audience engagement, while collaborating with senior stakeholders to strengthen the organisation's approach to marketing.

The ideal candidate will have a proven track record in senior marketing leadership roles, preferably in the charity sector, with a strong understanding of brand strategy and the power of storytelling.

Key responsibilities will include:

  • Developing and executing a comprehensive brand and marketing strategy to enhance engagement, supporter actions, and income generation.
  • Leading the transition to an agile marketing approach, supporting senior managers to implement and drive change.
  • Coaching and developing colleagues within the marketing function.
  • Building relationships with creative, media, and PR agencies to support the charity's major public appeal.

The charity offers a unique opportunity to work with a dedicated team, contributing to the organisation's mission to transform the lives of young people. The role presents a chance to develop your skills, work on high-impact marketing campaigns, and drive meaningful change.

Key benefits include:

  • Generous annual leave entitlement.
  • Personal development and training opportunities.
  • A collaborative and flexible working environment.

The ideal candidate will be a seasoned marketing professional with a passion for driving strategic change, a strong understanding of brand strategy, and the ability to lead and develop a high-performing marketing team.


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