Digital Transformation Executive
1 day ago
We Are Adam is seeking a highly experienced Digital Transformation Executive to lead our client's digital transformation journey. The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy that drives business growth and enhances market share.
The ideal candidate will have a deep understanding of the SaaS industry, a proven track record of success in driving marketing initiatives that boost brand visibility and drive lead generation, and excellent communication skills. They will also possess a strong analytical mind and the ability to present information effectively to senior management.
Key Responsibilities:
- Develop and execute a robust digital marketing strategy that aligns with the company's objectives.
- Conduct market research and analysis to inform marketing decisions and strategies.
- Build and maintain strong relationships with key stakeholders, including media, customers, and partners.
- Manage and allocate the marketing budget to ensure effective and efficient use of resources.
Requirements:
- Degree in marketing, communications, or a related discipline.
- Proven experience in a marketing role within the SaaS sector, Tech or Business to Business space.
- Proven experience in conducting market research and analysis to shape marketing strategies and approaches.
- Demonstrable experience in developing and expanding digital marketing channels, including social media (such as LinkedIn), email marketing, and search engine optimisation.
- Strong analytical skills to assess and report on the impact of marketing activities.
Salary: £68,000 - £78,000 per annum, based on location and experience.
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