Digital Performance Marketing Director
17 hours ago
Job Summary
We are seeking a highly skilled Digital Performance Marketing Director to lead our demand generation and new business lead-generation activities. As a key member of our Business Development Team, you will work closely with external agencies to drive high-quality leads and develop a complete marketing mix approach.
Key Responsibilities- Collaborate with the product marketing manager, vendor alliance team, and sales practice leads to identify target personas, provide market segmentation, and leverage opportunities and value propositions.
- Work with external Web, SEO, PPC, and demand generation agencies to achieve the appropriate marketing reach and pipeline.
- Analyse performance of campaigns, monitor progress toward goals, and modify approach as needed, utilising data and results across all levels of the new business marketing and sales funnel.
- Leverage the marketing tech stack (Salesforce/Hubspot/Zoominfo/Google/Wordpress) to provide reporting, tracking, and accountability.
- Grow the team and manage a digital campaign specialist.
- 5+ years' experience in B2B Growth Marketing, focusing on early-stage growth.
- Proven track record of crafting marketing strategies and plans that drive leads that convert to pipeline and revenue.
- Expertise in managing the B2B lead funnel, from lead MQL to SQL to opportunity to close.
- Proficiency in using marketing automation platforms (e.g., HubSpot, Pardot), CRM systems (e.g., Salesforce), and prospecting list and intent tools (Zoominfo, Demandbase, Cognism).
- Strong project management skills to coordinate and direct multiple stakeholders, messaging, prospect data, content assets mix, timing, and multi-channel campaign execution.
- Strategic understanding of lead scoring and ability to analyse and pull meaningful insights from quantitative and qualitative data.
- Experience partnering with external agencies and leading/influencing internal content and creative teams.
- Experience in planning and maintaining campaign budgets and proving value and ROI.
- Excellent communication and team player skills.
- We prioritise internal development opportunities and offer access to our Udemy training platform.
- Competitive salary.
- Flexible remote working and a supportive environment for varying personal circumstances.
- Diverse and inclusive work culture.
- Modern vibrant workplaces.
- Company pension.
- Private healthcare/dental care.
- Cycle to work scheme.
- And much more.
Protecting your privacy and the security of your data is a longstanding top priority for Bell Integration. Please consult our Privacy Notice (click here) to know more about how we collect, use, and transfer the personal data of our candidates.
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