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Business Development Manager

2 months ago


Leeds, Leeds, United Kingdom Leeds City Council Full time
About the Role

We are seeking an experienced Business Development Manager to join our team at Leeds City Council. As a key member of our Destination Marketing and International Relations Team, you will play a crucial role in promoting Leeds as a world-class conference, event, exhibition, incentives, and visitor economy destination.

Key Responsibilities
  • Develop and implement a proactive research and sales strategy to attract national and international association conference business to Leeds.
  • Build and maintain positive relationships with local, regional, and national partners and stakeholders to drive business growth.
  • Research and optimize market research and intelligence to identify and target leads, combining direct travel trade sales to augment the offering.
  • Generate and convert new regional, national, and international MICE business leads for Leeds in partnership with sales teams of relevant key product and stakeholders.
  • Attend key national and international industry exhibitions, events, and sales missions to raise the profile of Leeds as a destination and promote the sales function of the Conference Leeds team.
Requirements
  • Detailed knowledge and understanding of the leisure and business product in Leeds and an understanding of the Leeds Visitor Economy Service.
  • Detailed knowledge and understanding of the MICE industry within relevant regional, national, and international target markets.
  • Experience of working within a commercial sales environment, developing pipelines, targets, and the successful delivery of KPIs and performance measurements.
  • Experience of competitive bid tendering within a MICE environment.
  • A track record of generating new business leads and converting new enquiries to sales successes.
What We Offer
  • A competitive salary and annual leave entitlement plus statutory holidays.
  • Membership of the West Yorkshire Pension Fund with generous employer contributions.
  • Flexible and hybrid working arrangements subject to service requirements.
  • A clear career pathway and continuing professional development opportunities.

We take pride in offering the best employee experience and a range of staff benefits to help you boost your wellbeing and make your money go further.