Director of Fundraising and Engagement

3 weeks ago


London, Greater London, United Kingdom British Heart Foundation Full time
Job Summary

We are seeking a skilled Marketing Leader for Customer Retention to join our team. In this role, you will lead the development and execution of customer marketing strategies to drive fundraising income through mass marketing communications targeting our existing customer base. You will work closely with our Chief Marketing and Fundraising Officer and other stakeholders to deliver marketing outcomes and income impact.

About the Team

You will be part of a diverse and dynamic team of approximately 40 professionals with a variety of specialisms across four teams – Retention and Customer Journeys, Customer Insight and Analysis, Marketing Strategy and Planning, and Fundraising Compliance. Our team values collaboration, innovation, and continuous learning, and we are committed to creating an inclusive environment where all colleagues can succeed.

Responsibilities

- Develop and execute customer marketing strategies to drive fundraising income through mass marketing communications targeting our existing customer base.
- Lead and develop a high-performing team to deliver marketing outcomes and income impact.
- Collaborate with our data and insight teams to harness market, campaign, and customer insight to inform marketing strategies.
- Develop and implement subscription or customer contract-based businesses to drive renewal, reduce churn, and upsell.
- Communicate effectively with stakeholders, including the Board, senior leadership, and colleagues to ensure alignment and progress towards goals.

Requirements

- Senior leadership experience in a complex organisation operating at board level and leading large teams.
- Extensive senior-level commercial or fundraising experience of developing customer marketing strategy, marcomms execution, and leading successful marcomms campaigns to deliver financial targets.
- Experience in subscription or customer contract-based businesses to drive renewal, reduce churn, and upsell.
- Strong analytical skills, with the ability to interpret complex data and translate it into actionable insights.
- Excellent communication, influencing, and stakeholder management skills.

What We Offer

We offer a competitive salary of £85,000 - £100,000 depending on experience, as well as a range of benefits including 25 days' annual leave, flexible working, and a generous pension scheme.

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