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Senior Social Media Content Strategist

1 month ago

Coventry, Coventry, United Kingdom Egroup Us Full time

Explore a dynamic role at Egroup Us, where creativity and strategy converge. As our new Senior Social Media Content Strategist, you will play a pivotal part in crafting and implementing a global social media strategy that amplifies the MILLBOARD brand's online presence.

Company Overview:

MILLBOARD is a world-renowned manufacturer of premium decking and cladding solutions with a global reach. Our unique technology and commitment to excellence have earned us a position as industry leaders.

Job Description:

We are seeking a seasoned professional to oversee the development and execution of a comprehensive social media strategy. Your expertise will drive engagement, enhance brand awareness, and strengthen our online presence across multiple international markets.

Main Responsibilities:

  • Develop and implement a global social media strategy aligned with MILLBOARD's marketing objectives.
  • Create compelling content for MILLBOARD's social channels and integrate efforts across platforms with local teams.
  • Establish a clear communications hierarchy for social media and ensure consistent messaging and branding across all channels by collaborating with cross-functional teams.
  • Define and execute an influencer marketing strategy, collaborating with relevant influencers in local markets to enhance the MILLBOARD brand's visibility.
  • Proactively manage User-Generated Content, amplifying and engaging with positive posts about Millboard.
  • Responsible for identifying, creating, and curating engaging content across social media platforms, including Facebook, Instagram, LinkedIn, and YouTube.
  • Attend selected events in the garden landscaping industry and events where MILLBOARD have a presence to bring the magic, ethos, and brand values to life.
  • Capture high-quality photography and videography at MILLBOARD installations both in the UK and internationally.
  • Oversight of daily content posting schedules, ensuring timely publication of materials that are on-brand and create maximum impact.
  • Oversee social media campaigns, including scheduling, tracking, and reporting in HubSpot.
  • Advocate for cost-saving tools to manage content schedules efficiently.
  • Take a proactive approach to community management, responding to comments, messages, and reviews.
  • Foster a positive online environment that promotes brand loyalty and advocacy.
  • Track and analyse social media metrics to measure campaign success and optimise efforts for improved ROI.

Requirements:

  • Bachelor's degree in visual arts, photography, communications, or a related field.
  • Proven experience in managing social media across Facebook, Instagram, LinkedIn, and YouTube.
  • Strong understanding of social media analytics and reporting tools.
  • Excellent written and verbal communication skills.
  • Creative eye for design and attention to detail.
  • Able to generate engaging content ideas.
  • Experience with influencer marketing and campaign management.

Estimated Salary: £45,000 - £55,000 per annum