Citi Behavioral Insights Strategist

1 month ago

London, Greater London, United Kingdom Citi Full time

Job Overview


Citi, the world-leading global bank, is seeking a skilled Behavioral Insights Strategist to join its team. This role will involve providing expertise on behavior change, experiment design, and data analysis to drive business outcomes.



About Citi


Citi has approximately 200 million customer accounts and operates in over 160 countries worldwide. The company offers a wide range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.



Salary


The estimated salary for this position is $120,000 per year, based on industry standards and location.



Job Description


The primary objective of the Behavioral Insights Strategist is to provide behavior change expertise, oversight, and support for large businesses, functions, or geographies aligned with the global culture strategy. This role involves designing behavioral interventions, experimenting, measuring impact, and ensuring alignment with prioritized focus areas defined by the Culture Council.



Key Responsibilities



  • Lead the project team through all phases of a behavioral change project with a specific business, function, or geography.
  • Provide a deep level of expertise in behavior change using behavioral science models.
  • Partner with Human Resource Advisors and business leaders to understand and identify project requirements and outcome measures.
  • Direct and oversee relevant literature reviews.
  • Partner with analytics and metrics partners on study design.
  • Execute quantitative and qualitative data collection activities, including surveys, interviews, observations, and focus groups.
  • Design interventions to address root cause issues and set up and run randomized controlled trials to test interventions.
  • Identify and mitigate project risks.
  • Build strong relationships with key stakeholders.
  • Work with communication partners on communication plans, including messaging, timing, audience, and channels.
  • Manage multiple perspectives and influence to ensure alignment of goals and approach.
  • Advocate for and reinforce Citi's culture target state behaviors in both the approach to the work and through the interventions delivered.
  • Share lessons learned, successful behaviors to scale globally, and new external research and trends with the broader team.


Qualifications



  • Bachelor's Degree or equivalent, and a preferred postgraduate degree in behavioral science, organizational psychology, or a related area.
  • Strong professional experience in behavioral science, organizational development, or a related field.
  • Strong consulting skills.
  • Experience managing large, complex culture change projects.
  • Strong analytical thinking.
  • Ability to analyze and interpret data.
  • Ability to establish credibility, build trusting relationships, and influence senior stakeholders quickly.
  • Tolerance for dealing with ambiguity and ongoing change.
  • Able to work in a complex environment with changing priorities.


Benefits


Citi is an equal opportunity employer and provides a comprehensive benefits package to its employees.

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